Welcome to the late April edition of brainmates eMuse!
Welcome to the late April edition of brainmates eMuse! This month we further extend the journey started at our most recent Product Talks with Prototyping. Check out just how social our Product Managers are in the second edition of our Social Media White Paper, updated with 2011 survey results. brainmates own Adrienne Tan tackles what really lies at the heart of Product Management and we put on our boots and head off to camp- Product Camp that is!
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Prototyping in Product Management
When talking in terms of minimising business risk, gaining insights or customer feedback and the creation of great solutions, you may find understanding Latin and the Animal Kingdom not exactly at the top of the Tool list for the average Product Manager. But as our participants learnt at the most recent Product Talk “Prototype This!” there is an art and science steeped in history and the natural world involved in this aspect of Product Management lifecycle. Check out what our guest speakers Hilary Cinis, Senior Web & Interface Designer, ABC iview, Jeff Rouse, Information Systems Development Manager, AUSTAR and Andrew Simpson, Principal, Industrial Designer, Product Engineer, Vert Design had to say about ‘Prototyping in Product Management’.
How Do You Use Social Media In Your Product Management Role?
The long awaited results for the brainmates survey ‘How Do You Use Social Media In Your Product Management Role?’ have been published in our Second Edition of the Social Media White Paper. Designed to track the changing shape of Social Media and how it’s usage has influenced today’s Product Manager, the results provide a great resource for those looking to appeal for a greater focus on Social Media as a tool, as a means of scoping change in the industry or to simply see where your own usage of Social Media tracks against your Product Management peers. Are you a Social Media Butterfly or a Cyber Wallflower? Tune into the growing social media trends and communicate with your customer.
Do Product Managers Really Manage Products, or Just Develop New Ones?
Recently brainmates Adrienne Tan was asked to give her thoughts on what role a Product Manager actually plays in management versus development of products. Tackling it in true Product Manager style, you can catch Adrienne’s response to “Ask a Good Product Manager”.
Product Camp Sydney
June sees the 2nd annual unconference for Product Managers kick off as ProductCamp Sydney! ProductCamp Sydney is a collaborative, user-organised professional conference that focuses on Product Management and Marketing topics. Unlike other Product Management talks or events, it is a hands-on affair where all participants contribute, share, learn, teach and dive head first into Product Management in a collaborative environment. Registrations for volunteers to assist on the day as well as to secure your spot as a participant are now open! To find out more, check out the main Product Camp Sydney site or register here.
The April edition of eMuse has ended, but if you are hungry to continue the Product Management conversation, why not join us on LinkedIn at our group brainmates – Product Management People! Here you will find regular questions, comments, articles and discussions from equally passionate Product Managers from around the country and of course, the brainmates team. Whether you are seeking for advice, chasing career and education opportunities or simply looking to have a good old fashion debate with a likeminded professional, you’ll find it here.
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Thanks for being a passionate part of the brainmates professional community! If you’d like to know more about product management or brainmates, or you would like to share your feedback on any of the topics covered, head to www.brainmates.com.au
Thanks!
– the brainmates team
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