Welcome to October in Product Management! This month, we get ready to take on our second annual Product Bash, get up close and personal with our own Natalie Yan-Chatonsky, and revisit the brainmates contribution to the 42 Rules of Product Management.
We ask you to go past product differentiation, find problems worth solving, carve out some think time and get all creative! Are you ready passionate Product Managers?

Product Bash #11 – The Internet Super Mall and the Future of Retail

If the idea of getting together with your peers in an art gallery to network, share and tackle the burning issue of the Internet Super Mall and the Future of Retail then Product Bash 2011 is for you! A larger version of our highly successful Product Talks series, our November 10th Product Bash brings Product Management professionals together to really see the year of events off in an informative, fun and stimulating format! Tickets are FREE- Places are filling fast so avoid disappointment by registering your attendance at this important Sydney event today!
Go to http://bmproductbash2011.eventbrite.com/.

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My Product Management Journey – with Nat Yan-Chatonsky

From the days of pre-smart phone mobile to years as part of the brainmates team, Nat has never lost her passion for creation, ideas and that enthusiasm for taking Product Management, sharing and collaboration to a whole new level. You can catch Nat’s journey here. (Read More)

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42 Rules of Product Management

Last year Brain Lawley and Greg Cohen, of the 280Group, tapped into the global Product Management community to collect a few simple rules for Product Managers to follow. Of the 42 rules collected, four of them were published from the minds of the brainmates team. Today we are sharing these articles with you for free!

Differentiation Isn’t Enough, You Have to Be Better

Paul Gray asks you to stretch yourself beyond just market differentiation to really think about your products in real terms- what is your product good at? What does it suck at? What do your customers actually want? How does your product really give a competitor a run for their money? In a world of greater consumer choice, making your product better will make all the difference! Paul explains his process here. (Read More)

Find Market Problems Worth Solving

Nick Coster takes a deep look at problems in a simple yet effective way- observing people to identify problems in the market, pondering a world where the solution has been implemented and not being deterred by the size of the problem or solution. Sound straight forward? Let Nick show you exactly how straight forward it can be. (Read More)

Carve Out Think Time

Adrienne Tan – Do you find that you have an endless ‘To Do List’ or are finding you have moved to a pattern of putting one foot after the other to get through your workload? Are you finding that tasks do not allow for the strategic thinking you need to do as a Product Manager, or worse still, the strategic time set aside isn’t as efficiently used as you would like? Then Adrienne may have just the prescription for you.  Check out Adrienne’s approach and case for ‘Think Time’ here. (Read More)

Creativity Opens Up More Possibilities

Natalie Yan-Chatonsky – Having trouble cracking a magic formula? Are things stalling or solutions eluding you? Take a trip with Natalie to the parallel universe of creativity and use mind mapping to jettison counterproductive thinking. This journey could very well be the path to the solutions you seek. (Read More)

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For anyone looking for the next career challenge, we have quite a few jobs for interested Product Managers on the brainrants blog currently so be sure to check them out. We are also planning next year’s series of training and talks so if you have a hot topic you think Product Managers would benefit from, by all means drop us a line at info@brainmates.com.au.

That’s all for this month’s eMuse. Be sure to join us via the brainmates LinkedIn group for your daily dose of Product Management, or check out the main brainmates site for consulting, training, gatherings, rants and more.

Thanks for being a part of the passionate Product Management community!

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