Background:

In response to the purchase of the Excelsior by Merivale and the perceived decline of viable music venues in Sydney, myself (Rebekah Lambert) and veteran indie rocker about town Rich Berndt devised and conducted a survey about the state of live music in Sydney.

Objective:

Our aim was to establish a baseline of habits and key demographic markers in order to begin with extraction of data that could prove useful to three key groups:

a) Musicians in Sydney

b) Venue owners in Sydney

c) Patrons of live music

This is the overview of what we found through the study. We chose ten questions so as not to overwhelm people.

Strategy:

Making use of social media such as Facebook and Twitter, together with the Unashamedly Creative site, direct emails to potentially interested parties and free news feeds such as www.streetcorner.com.au and music events sites, the survey was promoted and marketed.

Results:

The responses were collected via Survey Monkey through publicity on online channels- notably this website and interested social media groups- February 2011 until July 2011. We collected 137 responses during that period.

You can view the summation of results here 

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