So you want to guest post on blogs about social media? Word has certainly gotten around about the benefits to SEO and exposure gained through guest blogging for other sites.
Trouble is, there are some companies trying to use guest posts on blogs about social media and marketing as a cheap form of advertising, and crazy, shoddy back-linkers that are following the same approach.
So how do you stand out as a genuine potential guest blogger to someone who values the work they put into their site? Here’s how.
Stop telling us we need your help to survive
Nothing is more off putting than an email that starts off telling an established blogger they need you to write content for them. Clearly, they’ve been doing well before you arrived, which is why you want to post with their audience.
Blogs about social media and marketing that garner the most approaches have the most content on them. You’re not selling us anything we don’t already have!
You wouldn’t walk up to a lifeguard and tell them where to swim. Don’t email a blogger telling them they haven’t got time, or the ability, to blog on their own blog.
Include your blog link (or your proposed guest post)
You need to show samples of your work if you want someone to take your offer seriously.
- A blog link is a must.
- It also helps if you include your social media links to authenticate you.
- Explain the crux of your blog and why someone who blogs about social media should be interested in guest posting.
- Oh, and if you come from a standard free email account with no link and no way to verify you, you shouldn’t even expect a response back.
- Be professional. Show what you can do and reveal who you are.
Research the blogger
Sending a form letter that isn’t tailored to your target will simply make them suspicious. So if you genuinely like someone’s work, the smart thing would be to spend a bit of time interacting with their content on social media. Leave comments on their blog.
Or at a minimum, approaching your initial email with a sound knowledge of the person you want to write for.
Know who you want to write for and why. Get ready of those dreadful emails where the fonts are all messed up and it’s clear you’re throwing it out into the blogosphere to see what sticks.
Use a quality approach. Especially with blogs about social media and marketing. I mean, we know all the dodgy tricks and can see straight through you and the dodgy backlink parade. It’s our job after all.
Always read the FAQ
Further to the research, make sure you read the blogger’s website.
Some bloggers are already prepared for your queries and will have their guest blogging info in an FAQ or similar help file on their website. Make sure you read it. Guest blogging is very popular right now. Don’t be foolish or arrogant enough to think those guest blogging policies don’t apply to you- or that under prepared you haven’t bothered to check.
My guest blogging requirements are outlined in countless blogs you can search for and my FAQ. If you haven’t read them before you email me, I know. And it makes you look like a dingbat.
Don’t be cryptic
It’s really easy to spot the dumbo companies who are simply writing the emails to gain blogs for their client’s or their own SEO purposes.
They usually have an element of “I have an amazing idea for you” followed with some little fan dance proclaiming how awesome it would be to have their sales crap vomited onto the blog you’ve worked so hard to build.
If you want to blog for someone, don’t beat around the bush; lay your cards out flat. Look sincere. Be sincere. Chances are, that blogger doesn’t have time to dig through all your silliness and will disregard you as too hard if you make it a cat and mouse game.
And stop trying to link vacuum cleaners or erectile dysfunction or your bullshit software startup loosely to the last topic I wrote on. I’m smarter than that and expect more respect.
If blogs about social media are your thing, make it a mutual offer
Unless you are willing to have other people’s blogs on your site, don’t even think about doing the approach to get your stuff on theirs. It is super easy to spot the people who only give a damn about their own SEO and their own profile because they don’t open themselves up for sharing the love. Smart, seasoned bloggers won’t have a bar of it.
You want access to my blog, share the love and let me join in as well.
How to succeed at guest blogging on blogs about social media and beyond
If you want to guest blog for someone, you need to demonstrate a couple of key points in order to succeed:
- You have the skills
- You aren’t shonky
- You’re the right fit
- Hosting your content is mutually beneficial
- You can read and respect instructions
Guest blogging on blogs about social media can be a lot of fun and very beneficial. Just make sure that if you are serious about it, you give it the right amount of care.