Content marketing for business purposes is so hot right now. But that doesn’t mean you should immediately jump into the content fray.
Content marketing may seem like the simplest question in the world, but think about it. Have you got time and the skills for a particular piece of content to be created? Most of the clients I deal with are solo or duo operators. You usually have enough work for 3 people doing what you need to do already.
Content marketing for business purposes is something you need to make a 6 to 12 month commitment to.
I’d really like to sugar coat it but anyone who thinks that they will get a roaring audience within 3 months of having a social media channel, doing some videos or writing a blog is not meant for content.
The reason customers trust content is it takes time to build that rapport and keep the momentum. It’s also the same reason why it fails to work for a lot of businesses who don’t have that sort of time to wait.
PLUS, certain styles of content marketing take more work than others.
To blog successfully, you need to have a regular programme of a weekly or fortnightly offering.
For social media, you need to have some sort of presence every day, and in some channels cases, several times a day.
A newsletter should happen monthly.
A podcast, depending on the size, can be weekly, fortnightly or monthly.
And so it goes on. Whatever content marketing for business you look at, there’s a visible plan and a rough timetable to the execution.
The frequency will matter to your audience. You’ll need to be producing content your customers and fans can tune into on a regular basis. The main aim of content is to make it so appealing that they choose to take in what you say via your content at regular intervals. So you need to be ready to make that sort of commitment to your audience, or bring in someone like me who can.
Should you outsource your content?
The next barrier is also how much you can or can’t do yourself in terms of content creation, or how much budget you have to give to someone else to do your content for you.
So how do you ensure you have the time needed to make great content and the time it takes to make sure it works?
Ask yourself (and answer truthfully) these questions:
- Do I like writing, speaking, creating visuals, or making presentations?
- Can I do these things with the tools I have currently available?
- How long does it take me to do these things?
- Do I have that time available on a regular basis to do these things?
- Have I got 6 months worth of great content ideas to get me started?
If the answer to any of these is no, the next question you need to ask yourself is:
- Do I have enough budget to pay someone else to do it for me?
There is absolutely no doubt that consistent content marketing for business works. Any fully booked freelancer will talk to you about the role content has played in their success, and the number of startups and small businesses telling the same story continues to grow.
If you don’t have time for content, or all the content you would like to do, find a freelancer to help you, or join a class that can help you get started.
But always make sure that any content journey you start allows for sufficient time for you and your audience to gain maximum benefit.
Need a hand with your content marketing for business or pleasure? Drop me a line!