Case Studies

Writing websites for Australian startup launch

May 22, 2014

Writing websites for Australian startups and small business is both a love and a talent for Unashamedly Creative. being able to help business people and entrepreneurs bring their websites to life is something I relish.

Background:

expertlocal creative copywritereXpertLocal is an Australian collaborative consumption business in the travel, tourism and experience sharing sector. The site had been through a major build and required the kind of copy that would attract and excite early adopters and solopreneurs while appealing to a secondary audience of tourists and everyday Sydney-siders looking to see a new side of their city.

Unashamedly Creative was commissioned for website writing as well as the monthly eNewsletter and content marketing endeavours.

 

Objective:

The main aim of content marketing and writing websites was to:

  • Develop a fun and outgoing personality for the website that attracted both curious tourists and hosts
  • Chart the internal customer service points that would require email messaging to encourage listing of activities and regular usage of the site as an experience platform
  • Create a series of emails that attracted interaction from the audience on a monthly basis
  • Rank well with SEO so the product could be found by travellers and visitors to Sydney and surrounds

 

Execution:

Unashamedly Creative worked on the following elements:

  • Selection and planning of SEO keywords
  • Developing the voice and personality of the site as the creative copywriter with a focus on the two distinct sides of the eXpertLocal audience
  • Writing the internal emails to aid with customer service
  • Writing the monthly eNewsletter
  • Writing websites

Results:

expertlocal creative copywritereXpertLocal was launched on time and to specification and accrued 100 sign ups within the first week, a great feat in collaborative consumption startup. Writing websites in this space is something I excel at. Want to find out how I can help your sharing economy business shine? Why not get in touch!

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