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Freelance copywriting for leading UK IT company

July 19, 2016
freelance copywriting for UK IT company - unashamedly creative

Freelance copywriting sees Unashamedly Creative write all kinds of assets for business. One of which is commonly the information website. Blending skills in SEO and creative copywriting, I can create a website that entices your customers in a specific area.

One such project was the copy for website for UK IT managed systems specialists, Fitsystems.

 

Objectives for the freelance copywriting requested for Fitsystems included:

  • A hyper-local focus. The team works specifically with businesses in South East England for a plethora of services with a reduced menu of offerings for the remainder of the UK. It was important to highlight the difference and support local SEO
  • Simplify the technology and terms without watering it down too much. It was a fine balance between attracting the CIO market and not drowning companies looking for an outsourced IT department in too much lingo.
  • Breaking the copy down in a benefit style while also making use of SEO in a highly competitive industry.
  • Creating copy for the website that highlighted the key points of family owned business, local (not offshore) support and capability.
  • Create easy to read, approachable content
  • Ensuring that the business was future proof by not relying on big bells and whistles of features (such as speed, bandwidth and a focus on the latest technology where topics can date quite quickly in the field) yet still creating the perspective of an industry leader.
  • Highlight the proactive approach the company has to their community

 

Execution of the freelance copywriting aspects of the project:

The project was managed by the web developer who was building the website. The project itself from the freelance copywriting perspective involved:

  • Auditing the list of competitors supplied as well as using Google and associated tools to identify the best keyword strategy
  • Immersing myself in the terms used by the client to describe the service offerings and breaking them down across a content chart to ensure that balance between authority and being approachable
  • Researching and investigating key consumer points in the UK for the service and their impact such as local, offshore versus UK based business, history of the company and so on
  • Mapping out the latest change to Google in regards to localisation for SEO and updating the web developer on specific changes that would benefit the project based on that approach
  • Writing to specified Web Guidelines and with due respect for backlinks and SEO

Results:

The Fitsystems website was launched on time and to specification as part of the freelance copywriting mandate for the project.

freelance copywriting for UK IT company - unashamedly creative web copywriting

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