Retail Survival Guide: The real reason why online kicks butt
Retail isn’t dead, cheap imports aren’t the problem and no amount of GST on or off good will save you. So what will? Read on little retailer and find out!
Retail Survival Guide: Myths and Misconceptions
We’re hearing a lot in Australia currently about how retail is suffering and having a bad time of it. So how can you as a retailer, small or large, help yourself to survive? Consider this your retail survival guide! Myths and Misconceptions First of all, dealing with this problem effectively needs to start with a [...]
6 Roadblocks That Cost You Customers
6 Roadblocks That Cost You Customers on the Super Information Highway
Customers are People First
How do you make the most out of your marketing? By remembering that your customers are people first!
Roadtesting: The 4 Steps to the Epiphany
The 4 Steps to Epiphany refutes the notion that start-ups should “fail fast” (the current mantra) or “get big fast” (the mantra of the dot.com bubble) and fairly simply states it should be a focus on “find customers fast”.
Just Don’t Move: Pt 3
Just Don’t Move: We’re rolling out a National Broadband Network…Unless you live in Waverley
Just Don’t Move: Pt2
Just Don’t Move Part 2: Entering the Gas Company Wasteland
Just Don’t Move: Pt 1
Just Don’t Move: My Electricity Company Thinks I am a Shapeshifter
Just Don’t Move- Intro
Why I am never moving house again.
Crush it- I freakin’ love it!
“Crush It!” – A seriously sock rockingly awesome book by Gary Vay-ner-chuk.
The Empowered Consumer
Consumers (and we are all consumers in one way shape or form) are more empowered than we have ever been. Read on to find out how!
So simple it has to work…
Can being creative and being yourself really work in business?
Retail and the Multi-Channel, Mobile Australian Consumer
By far the biggest impact on retail seen in the last twelve months has been the maturation and genuine arrival of mobile commerce in Australia.
How to Stay Afloat in a Competitive Retail World
To maintain a successful retail business and stay afloat in the current climate, you need to be smart, nimble and customer centric. Here’s how.
Product Bash 2011: The Future of Retail and Burning Audience Questions
Taken from Product Bash 2011, brainmates look at the retail future and burning audience questions.
Why Do Australians Pay High Prices in Retail?
There is no secret that Australia has high prices, especially when compared to what we can choose to pay if we shop online from overseas. So why is this the case and how can local retailers manage to compete?
Make the customer the centre of your retail experiences
brainmates saw 100 passionate and hungry Product Managers join us at the beautiful Gaffa Gallery in Sydney on the 10th of November, 2011 for the end of year wrap up, Product Bash.
Seriously sales girl, calm the $X#@ down!
Overselling… is it really going to get you what you want Tree of Life?!
Crank it up, Aus start up style!
Unashamedly Creative takes on the next wave of businesses in Australia that are combining online platforms with fantastic principles.
Is that a Groupon in your pocket (or are you just happy to fleece me?)
Why is group buying so appealing and what can we do to make sure what we buy is the value item we are looking for? Customer Underground picks up the group buying phase and gives it a little shake to see what falls out.
How to leave a store when fighting the urge to beat someone to death with your newly purchased shoes
Crocs Bondi Junction, thank you for inspiring this article. Not only have you directed me towards an article when I was a little stuck for content, you’ve also saved me from ever spending another dollar on any Crocs product ever again.
Customers are a part of the mix
As a Product Manager according to the Product Bash Panel you are the person who “defines a problem and then how to solve it” before “choosing who to present the results to”. An area where many marketers, communicators and sales people find difficult or at the very least precarious is that of the customer, so [...]
Businesses are like terrariums.
Businesses are like terrariums. When you first walk in, the conditions may shock you, they may feel wondrous. They can feel like the greatest or worst places on earth. If you are growing a business, you are indeed in a terrarium, and it doesn’t matter if that terrarium is made out of the highest quality [...]
The Best Things Happen Accidentally
I have never been a fan of the “just add water” society. By this I mean people who chase and adore watching reality TV as a means for making a success or who believe because they have not been given the life they want they have something to cry about. For this reason, I cannot [...]