Stop being mean to content creators: Content isn’t easy
Busting the myth that content creation can be done in the dark, by a drunk pirate, in half an hour with no skills required.
Stop being mean to content creators: Knowing SEO doesn’t make you God
Knowing SEO doesn’t make you better at the web than others. Stop picking on content creators!
Stop being mean to content creators: We didn’t ask to be popular
Yes, content is popular right now. That doesn’t mean there’s anything wrong with it!
So you want to guest post on a blog
Do you want to guest blog for other sites? You can stand out in a positive way with a few simple moves!
Why Content Marketing?
Is content just another frothy buzz concept or is it super duper helpful? Why should you investigate Content Marketing?
Guess who’s a Pozible Ambassador- yep, me!
Guess who’s a Pozible Ambassador- yep, me!
Why I broke up with Hootsuite
Why I broke up with Hootsuite after a one month forced flirtation with Buffer App.
Is your marketing too clingy?
Once you get a customer, it can be hard to let go. But what’s the difference between holding onto a customer and being way too clingy?
Freelancers don’t do profit share
Small business owners, entrepreneurs and startups, listen up! I, and my fellow freelancers, can’t afford to work for you in the hope of payment via profit share sometime in the future.
Ode to a Glasshouse: Losing the plot over work
Ode to a Glasshouse: How remembering a holiday helps at a later date.
On the road to a Content eBook
Unashamedly Creative is writing an eBook on content- it’s harder than you think!
Marketing Myth Busting
Let’s get rid of a few marketing myths that keep popping up so that you can make your marketing practical and useful.
Yes, you do need a website
Still wondering if you need a website? Don’t you want to be successful?
That eBook Experiment? I failed
That eBook Experiment? I failed. So what now?
Writing without pants: The life of a creative copywriter
So what is a creative copywriter? Find out!
I’m Crowdsourcing an eBook. Am I crazy?
Help me get to 1000 Twitter followers and make an eBook to remember, and you get to choose the topic. Awesome, right?
Roadtesting: No B.S Trust Based Marketing
Roadtesting: No B.S Trust Based Marketing- the first ever time I’ve ever wanted to head butt a book for stupidity. Find out why.
A to Z of Hosting Ideas on eXpertLocal
Looking for some ideas on what to offer as collaborative consumption tours? Check this out!
Instead of staring at a laptop, I’ll be looking at this
Yes folks, it’s time for this little marketer and content writer to take a holiday!
Going Mobile!
Currently, I have 3 projects now on mobile with another to come (which I will talk about closer to release). Check them out!
Spunky little free marketing eBook
Must be all the festive season stuff happening but I have decided to write my very first eBook and give it away. Help me choose a topic to write about!
Planning the Freelance Jungle for 2013
The Freelance Jungle is having a nap in December but will be returning for January 2013. Join the Meetup group!
Climb out of my ear please- I’m doing stuff!
“Climb out of my ear please- I’m doing stuff!” is probably the only thing you should ever say to a critic.
Why is Creativity Important in Marketing?
I make it my mission to prise the word ‘creativity’ back out of agency land’s cocaine encrusted, award clutching hands and explain why creativity is important in marketing.
What is copywriting?
Copywriting is more than something to bamboozle a little search bot in the wonders of cyberspace. What is it really?
69 Ways to Keep Your Sanity When Marketing
69 Ways to Keep Your Sanity When Marketing
What we could all learn from Radiohead
Doesn’t matter if your a business, a creative person or freelancing your bum off, we could all learn from Radiohead
Retail Survival Guide: The real reason why online kicks butt
Retail isn’t dead, cheap imports aren’t the problem and no amount of GST on or off good will save you. So what will? Read on little retailer and find out!
Retail Survival Guide: Myths and Misconceptions
We’re hearing a lot in Australia currently about how retail is suffering and having a bad time of it. So how can you as a retailer, small or large, help yourself to survive? Consider this your retail survival guide! Myths and Misconceptions First of all, dealing with this problem effectively needs to start with a [...]
4 little blogging lessons I’ve learnt
I have pretty much bootstrapped my way to being a creative Sydney copywriter and strategic freelance marketer via studying, reading and experimenting. I wouldn’t have clients or make money if my approach didn’t work and for a long time there, it didn’t. I also cocked up on more than a few occasions. So I’d [...]
Tweeting at Events- Yay or Nay?
Is it great to tweet at conferences and gatherings or should we be just focussed on what is actually happening instead of sharing it in cyberspace?
Staying on the Ball
Everyone has flat days. How do you cope with them when there’s no one to pick up the slack?
Interns and Startups in Australia
Looking for an intern for your startup? Make sure you know what your obligations are so you don’t get caught out!
Roadtesting: Who Killed Creativity?
Just finished “Why Killed Creativity?” and have to say, it’s my pick of 2012 reads for both business and creativity!
Rockin’ The Freelance Jungle
Put on your party pants and join us for a coconut of jungle juice- it’s time to get all Rockin’ with the October Social Club meeting for the Sydney Freelance Jungle!
Clients in the News
September has been a super exciting month for Unashamedly Creative. It’s always super rewarding to see my clients kick goals but this month has been especially awesome for TaskRunners, Open Shed and Little Space Heroes.
Not everyone can write
Despite the internet levelling the playing field a LOT in the realm of self publishing, we are not all writers and not everyone can write. But if you are willing to work at it, fortunately it is a craft you can learn.
Bill Tai at SydStart 2012
Bill Tai was someone I was definitely looking forward to at SydStart and he didn’t disappoint. There is just something nice about understated honesty and you have to respect a guy who compares business to the thrill and adrenalin of kite surfing.
Screw Blogging Rules
Join me in screwing blogging rules and be prepared the next time you find yourself in the company of someone who tells you blogging rules are more important than the quality of your content.
Be your own strategic freelance marketer
When you become a freelancer your clients don’t just turn up at your door asking to hire you. You need to be your own strategic freelance marketer. Here’s how…
Australia- you so hot right now!
After a cruisy beginning to the Sydstart 2012 morning, Pollenizer unleashed a firecracker in Mick Liubinkas.
SydStart Morning Couch
A little summary of the chatter on the couch this morning at SydStart 2012. Feel free to add more!
Discordia is Live!
Introducing my new side project: Discordia Zine. Discordia aims to discuss issues that are relevant to women- but women who for whatever reason feel like they are a little on the outside looking in.
Pinterest 201: Pinning to Get Noticed
There’s content flying all around Pinterest at the moment and there is a lot of talk about how it can benefit your creative pursuits or marketing. But how can you make that happen? Read on and find out.
Pinterest 101
Consider this your 101 on starting Pinterest on the right foot.
TaskRunners becomes Unashamedly Creative!
The latest startup as part of the Australian collaborative consumption movement, TaskRunners Australia, has joined the Unashamedly Creative portfolio!
Customers are People First
How do you make the most out of your marketing? By remembering that your customers are people first!
The A to Z of Aussie Freelance Resources
The A to Z of Aussie Freelance Resources
Roadtesting: The 4 Steps to the Epiphany
The 4 Steps to Epiphany refutes the notion that start-ups should “fail fast” (the current mantra) or “get big fast” (the mantra of the dot.com bubble) and fairly simply states it should be a focus on “find customers fast”.
Call Out: Discordia Zine
Discordia Zine is on the hunt for women bloggers, writers, artists and illustrators who can be a part of new online content portal.
Freelance Jungle Rides Again!
The Freelance Jungle Rides Again! Think of this as a social club for those of us who freelance…meet, mingle and be merry!
Woody Allen on Doing it Your Way
Why should you do it your way? Let Woody Allen explain.
Always Start From Scratch
Here are the top 4 reasons why you should always start from scratch.
Guest Post: Social Media 101 (mark II)
This is Part Two of a Two-Part Blog Series by the Queen of Social at Sarah Allen Consulting on how freelancers can use social media marketing to get results.
Woody Allen on Creativity
Take a look at Woody Allen and his approach on effective creativity
Why Change Aussie TV?
It’s not our fault the TV kinda sucks. Is it?
It’s not “Do not buy anything ever” month!
Can you help me defend what is a cracker of an idea? “Buy Nothing New” month needs you!
How I help me get things done
In response to reading “Getting things Done” I have captured a few of my own personal points and organisational ideas. What are yours?
Roadtesting: Getting Things Done
I took advantage of the chronically rainy long weekend to get stuck into David Allen’s “Getting things Done.” Here is the first part of the roadtesting.
Drivers Ed for Backseat Drivers
Being a backseat driver not only sucks, it’ll cause you to crash.
Creatures of the Sydney Freelance Jungle Unite
Come meet the other animals of the Sydney freelance jungle! Aroooooooooooo!
Guest Post: Social Media 101 by Sarah Allen
This is Part One of a Two-Part Blog Series by the Queen of Social at Sarah Allen Consulting on how freelancers can use social marketing to get results.
CASE STUDY: Space Heroes Universe Character Refinement and Development
CASE STUDY: Space Heroes Universe Character Refinement and Development
Stop breaking your children!
Are you a parent to an adult who still wants to chase creative pursuits, quit their proper job and start some crazy idea or travel the world like a rudderless hippie? Read on!
Put the Fishing Pole Away
Do you want opinions or do you just want validation?
How do Australians feel about home-grown TV?
What do Australians actually want to see on the box? You tell me in the Australian TV Survey!
Don’t be a Start Up Slum Lord
If you are a business that chooses to use bidding sites, you need to know the facts about what you are doing. It’s bad.
Social Media Expert Schmexpert
I seriously cannot stand people who call themselves “social media experts”.
The Australian Freelance Market
The results are in! Get the inside scoop on the Australian Freelance Market!
Acing Email Marketing Campaigns
Consider these tips your guide to help make your email newsletters and/or campaigns sparkle!
Quick and Dirty Guide to Collaborative Consumption Renting
Here is your Quick and Dirty Guide to Renting on Open Shed!
Just Don’t Move- Intro
Why I am never moving house again.
Roadtesting: Juicing the Orange
Imagination is the last legal means of gaining unfair advantage over the competition- find out how you can harness it here!
Help Open Shed Out!
Do the gang from Open Shed (and me!) a favour – check out the Open Shed site and do the survey! Your feedback is invaluable.
Updated: Some Pretty Cool Stuff
Here are a few of my current favourites for business and creative use in the internet playground!
The Empowered Consumer
Consumers (and we are all consumers in one way shape or form) are more empowered than we have ever been. Read on to find out how!
Leap, leap?!…Ah Why not Leap?
It’s freefall, change and a whole lot of new chapters and adventures.
Collaborative what now?
What the heck is all this stuff about Collaborative Consumption?
Take Time Out for YOU!
How do you stop the niggling feeling of what you need to do pressing on you when you try to relax?
A Game Plan for 2012
Tucking into another busy year? Here are a couple of tips to help you start with a level playing field through planning out your game plan for the year.
So simple it has to work…
Can being creative and being yourself really work in business?
Jaws: Taking a Bite Out of the Competition
What can the 1975 film Jaws teach you about marketing? Read on!
More Word of Mouth Goodness
More word of mouthly goodness… (if you have missed the first instalment, check the roadtesting section)
Your Project on the Operating Table
It really sucks when an idea or project doesn’t work out the way you want it to. But how do you tell the difference between natural causes and misadventure?
Retail and the Multi-Channel, Mobile Australian Consumer
By far the biggest impact on retail seen in the last twelve months has been the maturation and genuine arrival of mobile commerce in Australia.
Road Testing
Welcome to my distilling of info on books, film and anything else that pops out and says wow!
Tried and Tested Ways to Kill Freelancer Enthusiasm
Not happy with your freelancer’s go-getter attitude? Then you need to follow these Tried and Tested Ways to Kill Freelancer Enthusiasm!
Why every office should have a Labrador
Morale Office Gibson T. Dog provides more than you think to the day to day operations of Unashamedly Creative. Here in no particular order is why every office should have a Labrador.
Make the customer the centre of your retail experiences
brainmates saw 100 passionate and hungry Product Managers join us at the beautiful Gaffa Gallery in Sydney on the 10th of November, 2011 for the end of year wrap up, Product Bash.
Why a freelancer community?
Some people have been asking me lately what the whole freelance survey is about or where it might lead. Here it is in nuts and bolts…
Don’t wait for help, create help yourself
If you want to change the way the system works, first you have to change yourself.
Simple Tips to Help Your Writing
Writing driving you up the spout? Finding you get needlessly tangled? Years of doing this for people in all kinds of industries have taught me a few simple things anyone can look at to improve your writing.
Calling all freelancers!
I am currently talking to some really high energy, interesting people who really see the value in quality freelancers. If I gain enough interest from the freelance market in collaborating and coming together as a community to share, network and learn, it looks like I could have a lot of work coming people’s way. This is why I need your help.
Seriously sales girl, calm the $X#@ down!
Overselling… is it really going to get you what you want Tree of Life?!
Pozible hits the Million Dollar Mark
Australia’s first crowd funding platform, Pozible, has hit an amazing $1million in pledges.
Sisters are doin’ it for themselves!
You have to love the sexy, sassy and super cool way a heroine lights up the film screen. The same applies (we hope!) to the Varity Vampire story
It’s all relative
Are you right? Wrong? Indifferent? Does it matter? Isn’t it all just relative?
When in doubt, K.I.S.S.
The saviour of business: The K.I.S.S. Theory- “keep it simple, stupid”.
Varity has Arrived!
Varity Vampire went live last night, just after midnight! She is, she always was and now she says it in cyberspace- Varity Vampire. Bit different to my usual stuff eh?
The Dinosaur’s Guide to Dance: Sydney style
If you are in your 30’s or beyond and want to dance about, you do have some places you can go. Here is the Dinosaur’s Guide to Dance!