Case Study: Barossa Real Estate

Background: Situated in the heart of Australia’s leading wine region at Tanunda, Barossa Real Estate was an established business within the Barossa Valley, South Australia. Surviving on a placeholder web page and working in the highly competitive and ever changing game of real estate, Barossa Real Estate (BRE) needed both copy and web solutions to differentiate their business from others in the area. Objective: • Go beyond providing information... Read More

Leap, leap?!…Ah Why not Leap?

Today is the day after the Leap year day. The time when I remember my sister’s friend Kris who only gets an “actual” birthday every four years and takes it in her stride by following the ‘less is more’ motto, the time where traditional marketers push people towards making a change in life (“leap into my sale otherwise my boss will beat me, please!” ) and where I think of frogs doing extraordinary feats, whether they be cartoon or carbonated... Read More

It’s not easy being Green

Kermit the Frog really did have it right when he uttered the immortal words “it’s not easy being green” but I am not sure the world’s current eco crush was what he had in mind at the time. As I trawl through another day of the online world and I see more and more people purporting the green message, I sometimes wonder just how well informed the well intended eco consumers of today are. Something doesn’t seem quite right with this equation... Read More