The A to Z of Aussie Freelance Resources

If you freelance and you are in Australia, here are a few things that’ll probably make your life easier. If you have any to suggest, by all means send them through! Couple of notes: I have tried to be accurate with URL and description, however if I have got something wrong somewhere, do let me know this too! Any mistakes are not intentional. This list has been done voluntarily. I’ve tried to keep it relevant and helpful to Australia but not include... Read More

Leap, leap?!…Ah Why not Leap?

Today is the day after the Leap year day. The time when I remember my sister’s friend Kris who only gets an “actual” birthday every four years and takes it in her stride by following the ‘less is more’ motto, the time where traditional marketers push people towards making a change in life (“leap into my sale otherwise my boss will beat me, please!” ) and where I think of frogs doing extraordinary feats, whether they be cartoon or carbonated... Read More

So simple it has to work…

I recently finished reading The Secrets of Word of Mouth Marketing by George Silverman (have put up some pieces from it previously and still have another 5 pages of notes I may share, depending). Each time I pick up a book of this kind, it’s great to find some kernel of wisdom that really rings the bell. Here is that bell ringer for me. I wrote down a heading (like the studious little freak I am) of “Six Steps to Harnessing Word of Mouth” with... Read More

We’re making things Pozible!

You may have noticed some changes in the wonderful world of crowd funding recently, the most notable being FundBreak’s name change to Pozible. Rest assured loyal fans, followers and friends, your favourite crowd funding platform is still at heart the one you know and love. It’s just that we have decided to up the ante a little at our HQ and made a decision to make things Pozible! Confused? Let’s take some time out to demystify our new identity. We... Read More

How to…get experience when you don’t have credentials

Not everyone fits into the university world. For whatever reason, there are some of us out there that really cannot gel with the whole idea of education at the higher level, yet have boundless enthusiasm, talent and continuous self learning to offer the right creative place. But often, without a degree you won’t be given the opportunity to even sit for an interview, let alone gain much needed tangible experience. So what do you do if this applies... Read More

All you can ever be is yourself

I recently had an incredibly delightful client of mine during a persona discussion lay something on me that a lot of us here in marketing land forget- all you can ever be is yourself and if you are trying to be something else, people can spot it. So what do we risk when we are caught up in our own concepts and perceptions? A lot… and here’s why. My firm belief is every single product ever created has a market, an audience. The reason it exists... Read More

You know you’re self employed/freelancer when…

1.      Your washing doesn’t include much business attire, but you have a sensational set of “work pyjamas”. 2.      Debt collection is done through subtle begging and threats of standing outside non-paying businesses with cardboard signs stating “WILL WRITE COPY FOR FOOD”. 3.      An agency calls and asks how much you know about aardvarks for a two day gig, you put down your latest cardboard sign and respond with gusto as... Read More

We’re making things Pozible!

You may have noticed some changes in the wonderful world of crowd funding recently, the most notable being FundBreak’s name change to Pozible. Rest assured loyal fans, followers and friends, your favourite crowd funding platform is still at heart the one you know and love. It’s just that we have decided to up the ante a little at our HQ and made a decision to make things Pozible! Confused? Let’s take some time out to demystify our new identity. We... Read More

Anything is Pozible

We all have burning desires, those ideas and projects that intrude on our day with annoying regularity or keep us awake as we mentally run through what we would like to do. We all have those unique concepts, the longing to share a little piece of our mind with the rest of the world, our little mark we would like to make on society. But the main impediment to success is often a lack of cash. However a new online initiative is about changing the Australian... Read More

The rise and rise of Swap Creative

Now that the holidays are out of the way, the Unashamedly Creative office has come back with a lot of bang and buzz for 2011- with the majority of interest being generated from Swap Creative. Swap Creative came about through wanting to satiate the desire to assist small businesses, most of whom usually lack budget to do major marketing activity, as well as regain some of the “niceties” lost after moving away from a steady salary towards working... Read More

From the desk of brainmates

From the desk of brainmates This December, brainmates look back at the events and top product management discussions of 2010, and look forward to another fantastic year of training and events in 2011 designed to satiate the curious mind and hone the skills of our product management community. brainmates 2010 achievements More of the top ten brainmates blog posts 2011: Training and events Featured Book – “42 rules of product management” brainmates... Read More

The weird, the whacky and the wonderful

Sometimes when I talk about my experiences with various different jobs I have had or clients in any form, people are kind of amused or bemused by some of the things done in the name of marketing. So rather than do a usual kind of retrospective and look back on 2010, Unashamedly Creative presents some of the weird, the whacky and the wonderful marketing stories of my marketing career. Grand Final Beer It’s great to be creative, but sometimes an idea... Read More

How many chicken dinners is that worth?

No, Unashamedly Creative hasn’t launched out into the restaurant business, nor have we bought shares in a chicken suit manufacturer. What we have done is secure our first Swap Creative client- the Alexandria Hotel! Anyone in the Redfern or Alexandria area of Sydney will be very familiar with the Alexandria Hotel, or the Alex as it is affectionately known. Overlooking the beautiful Technology Park and boasting the biggest beer garden in Sydney, the... Read More

The Swap Creative Application Form

Unashamedly Creative is proud to present a new way of looking at your marketing budget with Swap Creative. In order to keep myself and my Labrador in the style we were previously accustomed to, and also help fellow small businesses get that all important word out, I will be taking applications for businesses who are interested in being my exclusive Swap Creative clients. I am looking to hear from any business that may think we could have an ongoing... Read More

Introducing SWAP CREATIVE!

Unashamedly Creative is proud to present a new way of looking at your marketing budget with Swap Creative. Being only in the early stages of operation, Unashamedly Creative has been a small business for twelve months, often working with other small businesses as clients or suppliers to get projects done. Anyone who has ever been in business for themselves or part of a smaller operation will understand sometime the cash flow isn’t available as readily... Read More