Why crowd funding?

Any creative or socially innovative person will tell you that there is often a tremendous support for their idea from friends, family and like minded people within their networks. That same person may talk of the struggle they have faced to raise the funds needed to make their dreams a reality and how hard it is to market and continually run fundraising initiatives to fund their projects. Through crowd funding, we aim to bring those passionate people... Read More

Wondering how to be local, ethical and support fair trade? Hire freelancers!

People are becoming increasingly aware it seems on the impact on their environment. People are attending dinners based around the premise of 100 mile dinners aimed at reducing petrol usage and highlighting local goods. Sourcing uncaged chicken eggs and free range produce is increasing in popularity and people are thinking ethically about their purchases from overseas. In Sydney, where the cost of living keeps jetting through the roof and onto the... Read More

The weird, the whacky and the wonderful

Sometimes when I talk about my experiences with various different jobs I have had or clients in any form, people are kind of amused or bemused by some of the things done in the name of marketing. So rather than do a usual kind of retrospective and look back on 2010, Unashamedly Creative presents some of the weird, the whacky and the wonderful marketing stories of my marketing career. Grand Final Beer It’s great to be creative, but sometimes an idea... Read More