Case Study: Writing for the award winning pilot of Space Heroes Universe
Background: Kid’s virtual world, Space Heroes Universe, was moving towards diversifying their portfolio with additional kid’s content. This included the creation of a dedicated Space Heroes cartoon. After trailing a ‘sneak peek’ Space Heroes Universe cartoon trailer which reached over 300,000 hits on YouTube, episode 1 was placed in production. As the Bubble Gum Interactive Creative Writer, Unashamedly Creative was brought in to edit, help... Read More
Case Study: La Maison website copy and communications strategy
Background: Working with Second Storey Productions, La Maison Sydney, makers and retailers in eclectic furniture and homewares, was looking for a completely new online solution. Unashamedly Creative was brought in to assist with the voice development, copywriting and social media review and planning. Objective: To create a new website with SEO friendly copy that did not lose the beauty and personality of the La Maison range or the lead designer... Read More
Case Study: Copywriting for PosterCandy
Background: Combining years of printing experience with new technology as an Instagram print creator, PosterCandy were in the market for copywriting and branding advice for their brand new product. Objective: To create a welcoming site with simple, clear and fun instructions on how to use PosterCandy to create wonderful prints and posters from an individual’s Instagram feed. The product is consumer neutral (anyone can use it), so the language... Read More
Case Study: Space Heroes Universe- In Game News
Background: Space Heroes Universe is a virtual world for kids aged 6 to 12. The virtual world itself is continually running member orientated events, parties and adding both educational and fun content. The newsletter is produced monthly to allow kids in the game to keep abreast of the changes. Objective: The mandate for the newsletter is to: a) Create fresh and interesting content each month that informs the members and players about changes and... Read More
CASE STUDY: Open Shed Member Survey
Background: A startup in the collaborative consumption space, Open Shed (www.openshed.com.au) was looking to qualify some of the assumptions about how people use Open Shed, what they were hoping to get out of it and how they approached the idea of collaborative consumption. Objective: Unashamedly Creative was engaged to assist with clarifying these assumptions, work out a research strategy and incorporate the findings into marketing and brand planning... Read More
CASE STUDY: My Redfern Rocks!
Background: A proud Redfern resident of almost a decade, Rebekah Lambert was appalled that stigma surrounding Redfern still found its way into popular culture, vernacular and media. Having created a connection and home with the suburb, Rebekah looked at ways to support and help the Redfern community grow and prosper through using her ability as a communicator and marketer. And also keep the humble attitude and kindness that makes Redfern what it... Read More
CASE STUDY: SYDNEY MUSIC SCENE SURVEY
Background: In response to the purchase of the Excelsior by Merivale and the perceived decline of viable music venues in Sydney, myself (Rebekah Lambert) and veteran indie rocker about town Rich Berndt devised and conducted a survey about the state of live music in Sydney. Objective: Our aim was to establish a baseline of habits and key demographic markers in order to begin with extraction of data that could prove useful to three key groups: a) Musicians... Read More
CASE STUDY: POZIBLE “LET’S TALK CROWDFUNDING SYDNEY” EVENT
Background: Australia’s leading crowdfunding platform, Pozible, required assistance with their first major Sydney event entitled “Let’s Talk Crowdfunding!” The first event in Melbourne, whilst still positive, had less than 50% turnout. Pozible engaged Unashamedly Creative to assist with the event’s management and communications for the event in Sydney to test whether the series was a viable national road show. Objective: • Lift conversion... Read More
