Why is Creativity Important in Marketing?

Admittedly, there are self indulgent idiots within the marketing industry who have given creativity a bad name by making campaigns that are heavy on the abstract and light on the message. However I do believe most customers, clients and people can spot the difference between ‘wanktivity’ and ‘creativity’. Therefore I make it my mission to prise the word ‘creativity’ back out of their cocaine encrusted, award clutching hands and explain... Read More

Why a freelancer community?

Some people have been asking me lately what the whole freelance survey is about (for your reference, here is the original post http://unashamedlycreative.com.au/2011/10/calling-all-freelancers/) or where it might lead. Here it is in nuts and bolts… Hello- is anybody out there? I started doing a full time freelance gig in 2009 whilst still employed because I wanted to see if it worked. I had some mates who had varying degrees of success across... Read More

We’ll see how brave you are

Apart from stealing that headline from Ms Tori Amos (which I can do, being a card carrying fan), “we’ll see how brave you are” speaks to me on a very personal business level. Whenever I meet a client, whether in my current incarnation as Unashamedly Creative, as part of creative projects I work on the side, or in previous client services and marketing roles, the concept of bravery is something I not only admire, but it is something I seek in... Read More