We’ll see how brave you are

Apart from stealing that headline from Ms Tori Amos (which I can do, being a card carrying fan), “we’ll see how brave you are” speaks to me on a very personal business level. Whenever I meet a client, whether in my current incarnation as Unashamedly Creative, as part of creative projects I work on the side, or in previous client services and marketing roles, the concept of bravery is something I not only admire, but it is something I seek in... Read More

The real reason why dinosaurs become extinct.

Gone are the days of suiting up and doing your business in long languid booze driven lunches. Or grasping at a fistful of dollars hoping the client is none the wiser. People are getting smarter, as are brands and this, to a certain extent, has brought about a bit of a revolution. If the GFC taught us anything, it is the value of productivity and that nothing is certain. If it showed anything to the Australian public, it was more by far and away to... Read More