Business for all the right reasons- Open Shed
Lisa and Duncan from Open Shed There is a new startup wave that is not driven by getting what you have ready in order to sell off for a profit or make waves in the usual sense. The co-founders who work on it aren’t imagining ferraris in the garage or floating themselves for millions on the stock exchange, although some do dream of connecting with the world’s charities or sipping tea with Richard Branson. These new entrepreneurs want to create... Read More
10 Ways to De-stress this Christmas
Got more things to do than a Men’s Shed’s got Dad jokes? Want to do things in a more meaningful and less cash heavy way this silly season? Then have I got the hot tips for you. Check out 10 awesome ways to keep your cool this Christmas with collaborative consumption! Save Money: Christmas takes enough of a slug out of the purse with food, holiday bookings, presents and so on- the last thing you need to do is buy equipment to make Christmas happen.... Read More
Clients in the News
It’s always super rewarding to see Unashamedly Creative clients kick goals but September has been especially awesome for TaskRunners, Open Shed and Space Heroes. Cheryl from TaskRunners at the Breakfast Point Fair TaskRunners First Public Appearance I met Cheryl from TaskRunners 3 months ago when she was still working her full time job and just about ready to make the leap into the dizzying world of startup. Since then, Cheryl and I have... Read More
Updated: A to Z of Aussie Collaborative Consumption
Welcome to a list I hope will grow and come to life as the collaborative consumption movement does in Australia. Please feel free to email me at any time to let me know of new things you find or have started up so I can add them to the list. The list is up to date as of APRIL 2013 (now in 12th revision!?), so if you are missing or know someone who is, let me know! Couple of Points: 1. I have tried to be accurate with URL and description, however... Read More
Open Shed gets a makeover!
The gang held a wee bit of a working bee and spruced up some of the Open Shed features recently. The aim is to make your Open Shed experience a member friendly and community orientated one, so they’ve done a lot of work around making things easier to use and more flexible for your needs. Here are the major changes in no particular order. Makeover Time Whilst Open Shed is still the collaborative consumption site you know and love, it’s had... Read More
CASE STUDY: Open Shed Member Survey
Background: A startup in the collaborative consumption space, Open Shed (www.openshed.com.au) was looking to qualify some of the assumptions about how people use Open Shed, what they were hoping to get out of it and how they approached the idea of collaborative consumption. Objective: Unashamedly Creative was engaged to assist with clarifying these assumptions, work out a research strategy and incorporate the findings into marketing and brand planning... Read More
Quick and Dirty Guide to Collaborative Consumption Renting
You’ve opened up your shed, cupboards and in all the nooks and crannies to find stuff to put on Open Shed, and now you have a list of things you would like to put on the site. Yet it all looks a little daunting, right? Well fear not little Share Bear! Here is your Quick and Dirty Guide to Renting on Open Shed! Break it Down Easiest way to start is to grab a piece of paper and pen and just write down what you have and see what you think would be... Read More
Help Open Shed Out!
I have a client in the collaborative consumption space called Open Shed. If you haven’t heard of collaborative consumption before, it is about taking an item sharing it with another person- check out here for details. This great little start-up needs help from people like you! Yes you- ordinary community minded people who share their time, belongings and spirit with each other! Open Shed offer people the ability to list their own stuff so others... Read More
The Empowered Consumer
We hear a lot these days about how we as consumers are the mercy of big corporations, are being dealt a rough hand by paying over inflated prices or are being mislead by advertising more than ever. I have to say, what utter hogwash! It appears to me consumers (and we are all consumers in one way shape or form) are more empowered than we have ever been. Here’s how: We can shop however we want, whenever we want Australia really has come into its own... Read More
Leap, leap?!…Ah Why not Leap?
Today is the day after the Leap year day. The time when I remember my sister’s friend Kris who only gets an “actual” birthday every four years and takes it in her stride by following the ‘less is more’ motto, the time where traditional marketers push people towards making a change in life (“leap into my sale otherwise my boss will beat me, please!” ) and where I think of frogs doing extraordinary feats, whether they be cartoon or carbonated... Read More
