The Results of the TaskRunners Survey

Thank you to everyone who who took the time to respond to the very first survey by new collaborative consumption business, TaskRunners. For those of you who don’t know, TaskRunners aims to carve out opportunities for free time and extra cash by sharing tasks across neighbourhoods and communities. This exciting little client of mine is run by soon-to-be-mumma on a mission Cheryl Leong who is throwing her all behind hooking up people with assistance... Read More

SydStart Morning Couch

You’d think after living in Sydney for seventeen years I would know how to get off a bus in the city near Town Hall and find the Sydney Convention but…well…there are pancakes that have a better sense of direction than me. That, coupled with not being a morning person meant I missed what seemed a nice wee jam on the couch as the kick off to SydStart. It was honestly quite nice to peel back a door, not know who the heck anyone was and... Read More

Discordia is Live!

I truly love marketing. Being a creative copywriter and freelance strategic marketer is something I love doing. I live helping people. Putting truth and creativity back into marketing isn’t just a tagline for me, it’s the reality. And I really enjoy working with my clients. Yet sometimes I have felt recently that I’ve been letting the writer in me down a little. Writing to me is a deeply personal thing. I don’t expect everyone to agree with... Read More

Customers are People First

In this day and age, where we know that people have access to Google, review sites, social media and word of mouth in order to make an informed purchase decision, it still boggles the mind that some companies and products insist on treating their intended customers like idiots. It might be oddly comforting to think everyone fits into one cookie cutter design, or that we truly are “sheeple” that have no clue what we are buying but attitudes like... Read More

Roadtesting: The 4 Steps to the Epiphany

Part textbook with worksheets, part case study and all customer development model book, the 4 Steps to the Epiphany does read like homework, but it is the homework that a lot of businesses fail to do that could increase their chances of success. Here is a book trying to educate people away from failure using a very common sense idea- develop for the customer. The 4 Steps to the Epiphany refutes the notion that start-ups should “fail fast” (the... Read More

Why Change Aussie TV?

Think about Breaking Bad, Game of Thrones, Dexter, Skins, Arrested Development, Six Feet Under, Extras, Weeds, Scrubs, Black Books, The Wire, Treme, Sopranos, The Good Wife, Louie and Californication. Now ask yourself- have we had anything remotely close come out of Australia recently? You may have seen the campaign “Save Places for Aussie Faces.” Now ask yourself what future our fledgling writers, directors, actors and producers have in this... Read More

CASE STUDY: Space Heroes Universe Character Refinement and Development

Background: A start-up in the virtual world space Space Heroes Universe prides itself on story driven elements intermingled with online community building and game play amongst children. Geared at the 6 to 12 year old market, creating believable, fun and appealing storyline characters together with appeal to the Gen X parental market is extremely important. Unashamedly Creative was engaged to work with the Marketing Director to flesh out some of... Read More

CASE STUDY: Open Shed Member Survey

Background: A startup in the collaborative consumption space, Open Shed (www.openshed.com.au) was looking to qualify some of the assumptions about how people use Open Shed, what they were hoping to get out of it and how they approached the idea of collaborative consumption. Objective: Unashamedly Creative was engaged to assist with clarifying these assumptions, work out a research strategy and incorporate the findings into marketing and brand planning... Read More

CASE STUDY: AUSTRALIAN FREELANCE MARKET SURVEY

Background: As an Australian freelancer who is passionate about the local landscape, Rebekah Lambert, a creative Sydney copywriter and freelance strategic marketer, undertook a survey of the Australian Freelance Market. After searching for a good six months prior to launching the survey, despite inclusion of freelancing in Census data, articles written about freelance lifestyle and a growth in the provision of online portals dealing with and catering... Read More

CASE STUDY: SYDNEY MUSIC SCENE SURVEY

Background: In response to the purchase of the Excelsior by Merivale and the perceived decline of viable music venues in Sydney, myself (Rebekah Lambert) and veteran indie rocker about town Rich Berndt devised and conducted a survey about the state of live music in Sydney. Objective: Our aim was to establish a baseline of habits and key demographic markers in order to begin with extraction of data that could prove useful to three key groups: a) Musicians... Read More

The Australian Freelance Market

As an Australian freelancer who is passionate about the local landscape, Rebekah Lambert, a creative Sydney copywriter and freelance strategic marketer, undertook a survey of the Australian Freelance Market. The main aim of the survey was to understand the issue facing freelancers as well as gather contacts within the industry. After searching for a good six months prior to launching the survey, despite inclusion of freelancing in Census data, articles... Read More

Do you follow brainmates?

Are you a Product Manager? Do you follow the brainmates community? Then they need to hear from you! As a member of the brainmates Product Management community, brainmates are inviting you to help improve the quality of their offerings via the brainmates Customer Satisfaction Survey. It is their aim to create a brainmates experience that really works for you- from training through to consulting, content and eMuse, events and more- based on your feedback.... Read More

Help Open Shed Out!

I have a client in the collaborative consumption space called Open Shed. If you haven’t heard of collaborative consumption before, it is about taking an item sharing it with another person- check out here for details. This great little start-up needs help from people like you! Yes you- ordinary community minded people who share their time, belongings and spirit with each other! Open Shed offer people the ability to list their own stuff so others... Read More

Sydney Music Scene Study

In response to the purchase of the Excelsior by Merivale and the perceived decline of viable music venues in Sydney, myself (Rebekah Lambert) and veteran indie rocker about town Rich Berndt devised and conducted a survey about the state of live music in Sydney. The responses were collected via Survey Monkey through publicity on online channels- notably this website and interested social media groups- February 2011 until July 2011. We collected 137... Read More

Path to new Australian TV: Closed Until Further Notice

Australia, to me at least, has a fairly non-existent television market. Even with the introduction of brand new digital channels, we live on a staple diet of imported television and the grisly fat of TV executives and producers who have grown plump and lazy on a diet of reality TV, serial cop and hospital shows. In terms of longevity in the international market, our most successful export is Neighbours. We lay claim to the ratings success of the Masterchef... Read More

We’ll see how brave you are

Apart from stealing that headline from Ms Tori Amos (which I can do, being a card carrying fan), “we’ll see how brave you are” speaks to me on a very personal business level. Whenever I meet a client, whether in my current incarnation as Unashamedly Creative, as part of creative projects I work on the side, or in previous client services and marketing roles, the concept of bravery is something I not only admire, but it is something I seek in... Read More

Will Sydney lose another venue?

It all began with a fairly innocuous occurrence- the SMH writing a paragraph on Justin Hemmes’ recent purchase of the Excelsior Hotel and his big plans for the venue, and others in Surry Hills like it. Soon Facebook started popping up links to the article everywhere as musicians and punters alike started to feel the first cold dreadful feelings about what this could mean for a scene that can still feel the loss of its beloved Hopetoun. Would Surry... Read More