In March 2016, I kicked off an online education project. My aim was to find leaders in the freelance and small business fields and bring their knowledge to other business people through accessible means.
One of those means is podcasting. And for my maiden voyage into this new field, I was lucky enough to have Brook McCarthy drop in for a visit.
Her topic was the non-planners business plan
Brook has been the Batman to my Robin or the Thelma to my Louise in a few business projects now.
She’s a well respected freelancer who has helped countless solo operators and small business owners in sectors like wellbeing, alternative health and now creative arts. She’s a coach, a teacher and a no-nonsense motivator. And that’s why her approaches to hustling while still having heart in business are so very popular.
The idea behind the non-planners business plan is incredibly simple. Brook is not fond of being tied up in mountains of detail and heavy, weighty plans. So she devised a simple yet effective challenge for freelancers, small business owners and solopreneurs.
And I was lucky enough to speak to Brook about her non planners business plan and have the ever lovely Jennifer Macey record the conversation for you all to listen to.
About Brook McCarthy
Brook McCarthy is a writer, speaker, trainer and business coach with more than 10 years’ experience in online communications.
Brook’s flagship program, Hustle & Heart, helps service professionals to grow their business, their way, through digital marketing, PR and simple sales.
Want to drink in Brook’s wisdom and listen to our dulcet tones in the first ever educational audio to come out of Unashamedly Creative?
You can listen to it in full via Audio Boom.