You lose the ability to execute the original plan, but you never lose the responsibility of executing the original intent.
Colonel Kolditz
Business marketing plans and disaster contingency plans are the boundaries you need to thrive under pressure.
In business as in life, it’s better to have a plan you never use than to be caught with your shorts down and nothing to cover yourself with.
Your business is vulnerable. Not the Fox News “We’re all being attacked from the inside!” kind of vulnerable, but rather the vulnerability that comes from the changing nature of business.
Scared of important parts of the business mix such as marketing, content marketing and social media
Tied up in knots, and unable to communicate with your customers and wider audience
Losing knowledge and business acumen whenever someone leaves your organisation
Unable to capture all the information needed to make new employees feel supported and welcome
Powerless when communication snafus and social media disasters strike
Lagging behind when it comes to SEO, content marketing and consumer education
The most common response to business planning are,
“We don’t have time”, “We don’t have the resources” or “We don’t know where to start”.
Sound familiar? Well, that’s why you need me.
I can help you find the foundation, clarity and security you need with:
Good communication can lower the temperature on a variety of situations. Being able to work from a solid roadmap gives you confidence. Having insight to your communication performance means you can change and address issues before they grow. Knowing you have the equipment you need to fight the fires that arise in our social media- and news-driven world gives you peace of mind.
If you already have a functioning communication strategy or activation that needs reviewing and revising, I can take a look at it and diagnose the breakdown between your current communication and planning strategies.
Where you don’t have any strategy in place, I can research and create a shiny new plan that will help you kick it off on the right foot. That’s for new and existing businesses.
The first step is a virtual ‘discovery’ call to discuss your project and the kind of plan you might need.
Then I‘ll come back with a quote and a roadmap that reflects our initial discussion.
From there we’ll work together so you can get me up to speed with any intricacies and research elements.
Then it’s planning, writing, review and implementation (if need be).
I design your plan to cater to an overall strategy that’s hands off from my end. I do this through providing the plan itself and whatever support meets your needs. You can have an in-built roadmap to activate the plan direct from the plan itself.
Extra support also comes in the shape of me helping to:
Implement and make changes by conducting team workshops
Smooth the transition with a coaching retainer via email, Slack and/or virtual call
Train your nominated employee to take custodianship
