Panda, Penguin and Hummingbird- Oh My!

seo workshop

No kids, we’re not off to the zoo. We’re distilling the pages of Google information and what it means to SEO so you don’t have to. Take a walk through the wilderness and talk turkey on SEO and how it affects online marketing, blogging, content production and social media with a team of wild things who know their stuff. This is your dedicated SEO workshop!


The aim of this SEO workshop is to help you:

  • Understand SEO
  • Decide between DIY SEO or choose the right SEO consultant for your business purposes
  • Devise an action plan for tackling your website’s current copy
  • Demystify the geek speak behind the technical points related to SEO
  • Maximise your SEO opportunities through off-page SEO techniques


Who should attend this SEO workshop?

  • Any business or startup looking to balance the needs of SEO and your customers with your copy
  • Any business or startup that recognises they need to review your existing website copy and SEO efforts
  • Anyone looking to improve their off-page SEO efforts through social media, blogging, linking and guest blogging
  • Any business or startup looking to do their own SEO or project manage an SEO consultant effectively



After the Panda, Penguin, Hummingbird- oh my!’ SEO workshop you  will be able to:

  • Understand what your website needs to perform in a Google driven world
  • Understand what you need to ask for or do to improve your SEO
  • Undertake off-page SEO activities to help strengthen your SEO efforts yourself
  • Tell a dodgy SEO consultant from a decent one
  • Translate a little SEO geek speak



  • An overview of what is SEO, how it works for business, and how to works to find you customers
  • An overview of the last 3 major changes to SEO rankings, Penguin, Panda and Hummingbird- and how they affect your online presence
  • How to speak a little geek
  • Answering the age old question: Should you DIY or get an SEO consultant to help?
  • What is Google Authorship and how does it influence SEO?
  • Tricks to bootstrapping your website’s SEO yourself
  • Using social media for SEO
  • Future proofing your SEO efforts

Includes pre-assessment and research into your goals, a whole day workshop, lunch and aftercare post the event for $399. 


Venue: TBA

Date: August 2014

Time: TBA


To register for information about this course, please subscribe to the email list below.


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