Writing website copy for Calista Consulting
Writing website copy for Calista Consulting included a mix of creative and SEO copywriting.
Calista Consulting is a boutique recruitment service from Brisbane, Australia. Katie Muir is Calista Consulting’s founder. Katie was looking for a fresh way to describe her recruitment services.
Katie engaged Unashamedly Creative to help translate the core of her coaching, resume writing and recruitment communications business into an appealing website.
Objective:
The objectives for writing website copy for Calista Consulting were defined as:
- Focus on customers from the identified target markets:
- Parents returning to the workforce after child rearing duties
- Individuals who had significant issues with crafting their own CVs and LinkedIn profiles
- Individuals seeking promotions who found interviews particularly taxing and stressful
- Capturing the Calista Consulting difference without industry jargon and standard recruitment speak
- Create copy that avoided industry buzzwords that still appealed to Google in SEO terms
- Marry the design to the copy and vice versa
Execution:
Briefing was undertaken on email and Skype.
Once this process was complete, Unashamedly Creative set about designing the website copy.
This involved:
- Identifying SEO keywords
- Assessing potential competitors in the market
- Crafting a tone of voice and brand position for the web copy
- Following the wireframes supplied by the developer
- Delivering a copy deck in sample, draft and finalised form for the client to review
- Providing advice and tips on how to improve the SEO ranking post-launch
Results:
The Calista Consulting website launched in January 2015. This website was delivered to SEO and customer specification. It is now happily generating business for Katie and the Calista Consulting team.