The great enemy of clear language is insincerity.
If communication can fail, it will.
That’s not what you want to hear from a specialist in content marketing and communication, right?
You want me to promise that I can sweep all your content marketing worries away and your communication so smooth, appealing and nourishing you can serve it as a pudding alternative in the cafeteria on Tuesday.
Who you think your customers are, who you think you are, and what you think your customers want (if not expect) to hear are often quite different in the land of business content.
That’s why business communication is often costly yet ineffective. Or cheap and bloody useless.
Your chosen content writer isn’t going deep enough. You might not be either.