When people know the destination, they are free to improvise.

Chip and Dan Heath

Australian organisations need to take creating a freelance-friendly workplace culture seriously.

Your profit, organisational culture and reputation depend on it.

Does your business rely on freelancers? We need to talk

Bringing a freelancer to your office looks a little like this:

1. Post the ad

2. Find the person

3. Bring them in

4. Throw them the work

5. Pay them

6. Show them out the door

Seems simple enough, right? Wrong.

Freelancers may be able to walk in the door and landing on their feet. But that doesn’t mean you should get complacent.

I can count on my dog’s left paw how many organisations have taken the time to foster a freelance-friendly workplace culture.

How your organisation presents itself to that freelancer matters. If your workplace culture can’t deal with freelance talent, you’re risking the benefits and inviting trouble. You’re giving your staff and that freelancer a reason to feel ill-at-ease or even unwanted.

Stress has a productivity cost. You can assemble the dream team to end all dream teams. If they can’t function together, what’s the point?

Yet the fix is so damn simple!

Let me help you create a freelance-friendly workplace culture

From tweaks to transformation, I can help you make the most of your freelance talent in creating a freelance-friendly workplace culture by:

Woman talking through Megaphone

Improving your baseline communication strategies

so freelancers don’t need intimate knowledge of current core processes to be effective.
Overworked businessman

Assessing your current workplace

and designing strategies to help you streamline vetting, onboarding, team integration, work processes, team building and more.
Top Talented Business People

Making recommendations to accommodate telecommuting

to tap into talent across the country (instead of only freelancers that can catch a bus to your office).
Business woman being handed paperwork from every direction

Shaking off the shackles of overwork, presenteeism, worker distrust

and other negative behaviours that make quality work difficult when using freelancers or overall
About Unashamedly Creative

Inviting critical thinking

that gives you the inside scoop on where the strengths and weaknesses of freelancers lie for your organisation.
Woman giving thumbs up

Developing policies, strategies and ideas

that can help you enhance teamwork and build a bank of freelance talent that will want to work with you again and again.

Why me?

I’m not a traditional organisational coach. I’m somewhat of a universal translator when it comes to the freelance culture meets client adventure. I’ve been freelancing full time since 2010, and the founder of one of the largest groups of Australian freelancers, the Freelance Jungle. The membership numbers in the thousands.  Many of whom regularly seek advice and guidance on how to work in all kinds of workplace cultures and settings better.

I’ve also worked in both agency and private company environments that have made use of freelancers for most of my 30-year working career.

If anyone knows what it takes to make a workplace culture truly freelance-friendly, it’s me.

Retro woman with a solution

How I work

The scope of the transformation required depends on your organisation and what your goals are. Here’s how I can help you make change happen:

  • Deep assessment

    Spending time in your organisation to observe and document its processes. It may also involve infrastructure, process overhauls and workshops on culture

  • Communication strategy work

    Developing written assets and supporting documents to turn your organisation into a freelance-friendly beacon

  • Auditing your current state of play

    Reviewing in-house structure, documents and processes to make recommendations needed to improve freelance workforce relations

  • Educational assets and/or workshops

    If you think you have the baseline for a freelance-friendly workplace culture but could do with a tune up in specific areas, this is ideal.

I can work online or visit workplaces in Wollongong, Sydney, Canberra, Brisbane and Melbourne on request.*

If you want people to create better work product, be more loyal and feel more attached to your company, you have to build strong culture. It has to be the kind of culture that encourages movement, freedom and has you cheering for change.



Note: Costs for Brisbane, Canberra and Melbourne are higher as they will include travel and accommodation costs.

Unashamedly Creative

Ready to foster a freelance-friendly workplace culture?