The great enemy of clear language is insincerity.
George Orwell
The great enemy of clear language is insincerity.
George Orwell
That’s not what you want to hear from a specialist in content marketing and communication, right?
You want me to promise that I can sweep all your content marketing worries away and your communication so smooth, appealing and nourishing you can serve it as a pudding alternative in the cafeteria on Tuesday.
Who you think your customers are, who you think you are, and what you think your customers want (if not expect) to hear are often quite different in the land of business content.
That’s why business communication is often costly yet ineffective. Or cheap and bloody useless.
Your chosen content writer isn’t going deep enough. You might not be either.
You must dig deep to uncover strong messaging and communication tools. Your content marketing, and the way your business communicates (inside and out), depends on it.
You need to know the Who, What, How, When, Where and Why of content marketing.
To communicate effectively, you need to:
All effective business communication has the same goal—to get to a place where the sender and recipient share a message they agree on.
Yet in a lot of organisations, the notion of ‘near enough is good enough’ slowly but surely takes over.
Process takes over. Changes are delayed, sometimes indefinitely.
The quality of the communication stops mattering. It becomes too hard to start or maintain.
Settling for poor communication leads to extra work. It becomes dealing with problems and putting out fires. Not to mention the emotional labour cost of people trying to read between the lines. Or not having something explained you can point to when you need it the most.
How frustrating!
By choosing to work with me, you’re putting an end to that cycle. You want to reinvent the kinds of interactions you have with your customers, clients, staff and the wider world.
Creating tasty written resources, content marketing, internal communication and communication strategies from scratch
Assessing your current assets against what you actually want to communicate via content assessment
Running autopsies and finding remedies for communication breakdowns and/or ailing content-based campaigns
Setting the proper baseline for effective communication with communication strategies, tone of voice guides, content plans and more
I’m particularly fond of working with companies that have an interest in mental health, disability and/or are looking to do the hard yards to reinvent your communication strategies. Is that you?
Create well-researched, SEO-friendly blogs and articles that will not only be loved by Google but also get your customers taking action
Set a foundation of good communication with tone of voice guides, content plans and strategies needed to rejuvenate or rebrand your business communication
Develop or update internal communication resources such as intranet and extranet resources, ‘how to’ documentation, assets for onboarding new staff and training manuals
Design strategies on how to effectively communicate as a team day-to-day as well as the appropriate resources to support you
Roadmap your content marketing, and guide you on how and what to activate
Construct content marketing campaigns for lapsed or lagging members
Help with onboarding customers by providing nurture sequences, ways to capture their attention via eBooks, workbooks and more
Take the load off with ghost-writing services for internal and external use