Content

If communication can fail, it will.

That’s not what you want to hear from a specialist in content marketing and communication, right?

You want me to promise that I can sweep all your content marketing worries away and your communication so smooth, appealing and nourishing you can serve it as a pudding alternative in the cafeteria on Tuesday.

Who you think your customers are, who you think you are, and what you think your customers want (if not expect) to hear are often quite different in the land of business content.

That’s why business communication is often costly yet ineffective. Or cheap and bloody useless.

Your chosen content writer isn’t going deep enough. You might not be either.

Communication is always a team effort

You must dig deep to uncover strong messaging and communication tools. Your content marketing, and the way your business communicates (inside and out), depends on it.

You need to know the Who, What, How, When, Where and Why of content marketing.

To communicate effectively, you need to:

All effective business communication has the same goal—to get to a place where the sender and recipient share a message they agree on.

Yet in a lot of organisations, the notion of ‘near enough is good enough’ slowly but surely takes over.

Process takes over. Changes are delayed, sometimes indefinitely.

The quality of the communication stops mattering. It becomes too hard to start or maintain.

Settling for poor communication leads to extra work. It becomes dealing with problems and putting out fires. Not to mention the emotional labour cost of people trying to read between the lines. Or not having something explained you can point to when you need it the most.

How frustrating!