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Theory vs practice: Challenges in collaborative consumption & social media

Collaborative consumption, social media consulting and community

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Rebekah Lambert is a Wollongong based content marketing freelancer by trade and an accidental freelance advocate by design. She’s incredibly invested in the idea that better, more effective communication can help shape customer experiences, workplace culture and content marketing for the better. To be successful at business, Rebekah believes you need to be unashamedly creative and leave the fear of breaking the mould behind.

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