Turn surviving to thriving with this Community Health Plan

When was the last time you looked at the health of your online or offline community from a strategic perspective?

True community management is not a marketing activity. It’s about creating the spaces and places where the most vulnerable are inspired to speak, the most motivated find purpose, and the cynics recover their joy for connection.

But community management can often get caught up:

• Chasing algorithms
• In the overwhelm of day-to-day management
• Creating content and events for the sake of it
• By the wants and whims of the most vocal members
• Pandering to trends
• In analytic-driven stress and decision-making

Add compassionate fatigue, platform changes, a lack of strategy, and competing priorities, and it can make for an unappealing situation.

However, a fresh pair of eyes and proper Community Health Plan built to meet your time, budget, labour, and company can change confidence, application, and creation in a brief period.

As a community manager and strategist with decades worth of experience in developing, building, refreshing, and maintaining communities, I can help you navigate both your online and offline community efforts.

 Each Community Health Plan is built based on assessing your:

• Current community
• Challenges
• Stretch goals
• Audience makeup
• Resource level
• External influences
• Available time

 

It’s designed to include any or all of these elements to meet your budget and needs  

1. Community Guidelines: Setting the Stage for Success

I collaborate with you to create clear guidelines for community engagement. This includes:

• Reviewing current guidelines and cultural documentation in place
• Spotting any gaps between theory and practice within the community
• Detailed policies on harassment, hate speech, spam, and misinformation
• A structured approach to in-community reporting, rewards, and consequences protocols for members
• Help for your moderators and marketing staff with day-to-day management

 

2. Content Strategy: Delivering Value and Engagement

My content strategy focuses on providing value and keeping your audience engaged with:

• Values-driven content that prioritises community experience over algorithms and meeting schedules
• Meeting customer needs with content by streamlining customer service, filling sales gaps, maximising product use, and meeting the consumer journey
• Creating content to get feedback from the community, making them feel heard and appreciated, and helping you plan your next steps

 

3. Engagement Planning: Fostering Connection and Interaction

Engagement is the heartbeat of any community. I keep your audience connected with:

• Tips for active moderation: starting discussions, setting response goals, and creating response libraries for frequently asked questions and random comments
• Tips for rocking live interactions: staying safe and connected through comments, DMs, and interactive content like Q&As, videos, and chats
• Strategy and advice for planning and managing community events with best practice, engagement, and appealing topics in mind

 

4. Support Systems: Promoting Wellbeing and Safety

Your community’s wellbeing is my priority. I can provide:

• Planning for wellbeing and safety: for both online and in-person events, including youth, end-of-life, eldercare, at risk, and trauma informed communities
• Advice on in-house and external mental health resources for community members and staff
• Crisis management planning to handle issues like trolling, harassment, misinformation, or negative PR, via risk prevention, preparedness, management, and mitigation
• Helping communities transition from unwanted behaviours towards a cohesive future through recovery and rehabilitation services

 

5. Growth and Development: Community Nurturing

I help your community grow and flourish with:

• Onboarding made easy via welcoming strategies, FAQ management, and creating an organically welcoming community culture
• Member acquisition and retention strategies to build relationships and memberships now and in the long term
• Member recognition strategies to celebrate your most active members, and convert them into volunteers, word-of-mouth champions, and recruiters
• Continuous learning by identifying and offering opportunities for growth through workshops, courses, and resource sharing tailored to your community’s needs

 

6. Diversity and Inclusion: Embracing Every Voice

My plan ensures your community is inclusive and representative of all voices by:

• Making sure everyone feels included via content and interactions that respect and represent diverse perspectives
• Establishing safe spaces for underrepresented members to connect and share experiences in a supportive environment
• Providing advice on accessibility, including direct improvement through to staged plans and roll outs
• Introducing you to a network of advisors across the Indigenous, Person of Colour, LGBTQIA+ and Disability experience

 

7. Analytics, Benchmarking, and Reporting: Measuring Success and Adapting

I can read and develop your data to create a useful reporting process that doesn’t get avoided or ignored including:

• Enhanced reporting that goes beyond tracking key metrics like engagement rates, sentiment analysis, and member growth to understanding what you see and why it matters
• Benchmarking to set goals and comparisons for your community’s performance against what you want and where you are to identify opportunities and next steps
• Identifying the best marketing, sales, and lead targets by developing personas and user stories with the community data you collect coupled with industry research

 

8. Futureproofing Your Investment in Community Building

I help you safeguard your community’s long-term success with strategies that remove the reliance on social media by:

• Transition members to sustainable platforms, bypassing social media drift and direction changes
• Identify ways to blend online and offline interactions for true hybrid community-building
• Apply placemaking principles to foster community connection in virtual or physical spaces
• Determine the ideal strategy, consolidation or diversification, for your future online and offline community endeavours

 

9. Disaster and Contingency Planning

Be prepared for the unexpected with a comprehensive plan that ensures your community remains resilient in the face of challenges:

• Have more than a Plan A by developing frameworks for various scenarios to keep your community thriving, no matter what happens
• Implement preparation, activation, and de-escalation strategies to manage crises effectively and reduce impact via crisis management
• Proactively identify and address potential risks before they escalate with prevention strategies
• Provide training documentation for your team to handle community issues professionally and efficiently

Ready to Build a healthy, engaged Community?

Let me help you create a space where your audience feels valued, supported, and inspired.

Take the first step in transforming your community by booking a Discovery Call to discuss your Community Health Plan now!

Find out more about my strategy and community work now.