Creative advice on creativity

Advice on creativity

• Maintain a rhythm. Rhythm and timing are key to storytelling and creativity. Without it, you have nothing.

• If the system works, keep doing it. It’s ok to resist the call to modernise if your system works.

• Learn to do things in a pressure situation. You learn to do what you need to do by putting yourself in practical applications of what is needed and delivering time and time again. Use constraints, deadlines, and more to propel you forward.

• Engage with the audience in a different way. Do what you need to do to connect with the audience, not what every other schmo does because you just won’t. Be authentic, be honest and let them grab onto you.

• Protect your work so it stays true to your original vision. Don’t work in situations where you can’t maintain the control of where your work goes. What’s the point if it doesn’t end up being your work in the end anyway?

• Set your parameters. How you want to engage with clients is extremely important. Setup what YOU need.

• Work with people who get you. You are not someone else’s renovation project. You are a valuable person. Choose collaborators that respect and reflect that.

• Tell your stories economically. Are you ok with trading big bucks for creative control?

For all of us who toss up with the various ‘compromises’ in creative or business life, it’s comforting to know that by doing it the way that feels right, you can be successful in your own terms simply by following your vision the way you see it.