Supporting Illawarra Festival of Architecture and Design
The Illawarra Festival of Architecture and Design, held on November 25, 2023, at Buckaroo Leatherworks, served as a vibrant platform to celebrate regional architectural innovation and design trends. This one-day extravaganza brought together architects, builders, designers, and the community to explore and appreciate the rich tapestry of architectural excellence in the Illawarra region.
As the Operations Manager at Eaves Content Agency, my primary responsibility was to ensure that our commitments to support IFAD (Illawarra Festival of Architecture and Design) were met.
Objectives:
My role at Eaves Content Agency involved overseeing various aspects of the event to ensure its success. The objectives included:
- Running the Operations at Eaves Content and ensuring that tasks for IFAD were executed well
- Creating a social media strategy to promote the event and engage a diverse audience, including general public as well as industry professionals
- Managing contingency messaging to address any unforeseen challenges during the festival
- Kickstarting promotional activities on social media platforms to generate buzz and drive attendance
- Managing live social media coverage on the day of the event to enhance engagement and interaction with attendees
- Ensuring that sponsors and supporters felt loved and taken care of on social media throughout the pre-production, production and post-production stages
Execution:
The entire team’s efforts are documented in the case study I prepared after the event.
You can also view the social media via the official Instagram.
Results:
Eaves Content Agency‘s support played a crucial role in the success of the Illawarra Festival of Architecture and Design. The event achieved resounding success, with all tours and festival tickets selling out, attracting over 120 enthusiastic attendees to the informative panels. Additionally, the festival’s Instagram presence experienced remarkable growth, expanding from 150 to over 600 followers, reflecting increased engagement and interest in the event.