Writing about mental health training

As a freelance writer, I had the wonderful opportunity to contribute an article to Mental Health First Aid Australia’s esteemed email newsletter, which boasted an impressive 1 million subscribers. Recognising the immense significance of the topic, I pitched, researched, and ultimately crafted a captivating piece titled “How The Self-Employed can Benefit from Mental Health Training.” This case study will delve into my meticulous process of selecting the topic, conducting comprehensive research, and employing effective writing techniques to engage the target audience of self-employed individuals.

an illustration of a laptop How The Self-Employed can Benefit from Mental Health Training

Choosing the Right Topic:
Understanding the unique challenges faced by self-employed individuals, I embarked on a quest to explore the connection between mental health training and the self-employed. By focusing on this niche, I aimed to provide valuable insights and practical solutions to a specific audience. Recognising the relevance and potential impact of the topic, I was determined to shed light on the importance of self-care in the context of self-employment.

In-Depth Research:
To ensure a well-rounded and evidence-based article, I conducted extensive research on the subject matter. I explored various resources, including reputable mental health organisations and grassroots communities that catered to self-employed individuals. This diligent approach enabled me to gain valuable insights into the challenges faced by the self-employed and how mental health training could benefit them.

Crafting an Engaging Article:
Armed with the knowledge acquired through my research, I set out to create an engaging and informative article that would resonate with self-employed readers. Adopting a second-person perspective, I sought to establish a personal connection with the audience, addressing them directly and acknowledging their unique circumstances.

The article began by discussing the inherent challenges faced by self-employed individuals, highlighting the isolating nature of their work and the pressures associated with being solely responsible for their success. I then delved into the benefits of mental health training for self-employed individuals, emphasising the role it plays in fostering resilience, managing stress, and promoting overall well-being.

To encourage a proactive approach to mental health, I provided practical strategies for self-employed self-care. These included adopting healthier work habits, such as swapping traditional coffee meetings for walking meetings with clients, establishing clear boundaries to maintain a healthy work-life balance, and embracing the importance of play in reducing stress and enhancing creativity.

To ensure the article was informative and actionable, I also shared additional resources and tips. I highlighted the value of virtual communities, such as self-employment organisations and grassroots communities like Beyond Blue’s Heads Up, the research-focused community Never Not Creative, and the freelance-focused community The Freelance Jungle. These platforms offered opportunities for networking, support, and access to valuable resources for self-employed individuals seeking to prioritise their mental well-being.

The process of crafting an article on How The Self-Employed can Benefit from Mental Health Training for Mental Health First Aid Australia’s email newsletter was a fulfilling journey. By carefully selecting the topic, conducting in-depth research, and employing effective writing techniques, I successfully created a piece that resonated with the target audience of self-employed individuals. The article aimed to empower readers to prioritise their mental well-being, providing them with practical strategies and resources to embrace self-care within the context of self-employment.


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