Empowering Online Marketing Strategy with Alyssa Coombs Design

Alyssa Coombs, a talented freelance designer and illustrator, wanted to secure more opportunities to work with clients, especially in publishing and packaging design. While Alyssa loved the work she was creating for clients, when it came to marketing herself, she found self-promotion tough.

Unashamedly Creative, known for their strategic coaching and creative expertise, worked with Alyssa under the Strategic Spark Sessions framework to help her focus messaging, renew confidence, and infuse a sense of whimsy into her approach with an online marketing strategy.

Objective

The primary objective was to help Alyssa Coombs Design:

• Secure more creative work opportunities that resonate with her passion.
• Target work in fields like publishing and packaging design that “sing to the senses and heart.”
• Move away from a transactional, client-by-client approach to a more holistic, strategic, and fulfilling process.
• Help Alyssa own her style while also meeting the needs of her clients when self-promoting and marketing on her website, LinkedIn, and Instagram.

Execution

The Strategic Spark Sessions offer collaboration and a custom-made online marketing strategy in a framework that included:

1. Intelligence Gathering Session: The project kicked off with a 30-minute session to understand Alyssa’s goals, challenges, and current positioning.
2. Website and Social Media Review: A thorough review of Alyssa’s website and social media profiles, including LinkedIn and Instagram, was conducted to assess her current marketing strategies, positioning, and overall online presence.
3. Comprehensive Report: Unashamedly Creative produced an in-depth report that covered:
   • Assessment of current marketing strategies and positioning.
   • Analysis of the tone of voice used on the website.
   • Evaluation of service presentation and pricing transparency.
   • Content marketing ideas tailored to Alyssa’s strengths and objectives.
4. Platform-Specific Focus: The report included a detailed analysis and recommendations for Alyssa’s website, Instagram, and LinkedIn to align these platforms with her creative goals.
5. Follow-Up Session: A 90-minute follow-up session was held to discuss the report’s findings, address Alyssa’s questions, and delve deeper into the recommendations. This session served as an interactive deep dive into how Alyssa could implement the strategies and suggestions provided.

Results

Bek conducted an incredibly thorough review of my design business’s current online presence and provided invaluable insights on how to enhance my online marketing. Her analysis was exceptionally detailed, and her ideas were both innovative and creative.

Self-promotion has always been a challenge for me, but Bek offered a fresh perspective along with practical suggestions. She helped me gain a deeper understanding of the customer’s viewpoint and provided strategies to promote myself and my design services more effectively on both my website and my social media channels.

Working with Bek was a delightful experience, not only because of her amazing business knowledge but also her ability to make you feel at ease with her always amusing anecdotes. I highly recommend her coaching services to anyone looking to improve their business marketing efforts. Five stars!

Testimonial from Alyssa Coombs 

This case study highlights how Unashamedly Creative’s coaching and strategic expertise helped Alyssa Coombs Design not only attract more creative work opportunities but also align her professional journey with her artistic passions while feeling confident in her marketing by embracing her personality.

Want to know more about ways to improve your online marketing strategy? Find out about the Strategic Spark Sessions now.