Stop being mean to content creators: Content isn’t easy

Busting the myth that content creation can be done in the dark, by a drunk pirate, in half an hour with no skills required.

Stop being mean to content creators: Knowing SEO doesn’t make you God

Knowing SEO doesn’t make you better at the web than others. Stop picking on content creators!

Stop being mean to content creators: We didn’t ask to be popular

Yes, content is popular right now. That doesn’t mean there’s anything wrong with it!

What are you doing with that blog?

How to get back to the art of blog writing when you’ve lost your way.

So you want to guest post on a blog

Do you want to guest blog for other sites? You can stand out in a positive way with a few simple moves!

The Freelance Jungle is back for May!

A writer, illustrator, theatre set guy and a IT/startup dude walk into a bar and balloons fall from the ceiling, eating contests ensue and everyone has a fair few belly laughs over the ultra loud music. Last time, we crashed a pub’s birthday party, got free drinks and free pizza, talked about theatre, freelancing, beer [...]

Why Content Marketing?

Is content just another frothy buzz concept or is it super duper helpful? Why should you investigate Content Marketing?

Guess who’s a Pozible Ambassador- yep, me!

Guess who’s a Pozible Ambassador- yep, me!

Case Study: Writing for the award winning pilot of Space Heroes Universe

Background: Kid’s virtual world, Space Heroes Universe, was moving towards diversifying their portfolio with additional kid’s content. This included the creation of a dedicated Space Heroes cartoon. After trailing a ‘sneak peek’ Space Heroes Universe cartoon trailer which reached over 300,000 hits on YouTube, episode 1 was placed in production. As the Bubble Gum Interactive [...]

Why I broke up with Hootsuite

Why I broke up with Hootsuite after a one month forced flirtation with Buffer App.

Yes, you do benefit from social media- PART 2

To social media or not social media- that is the question. Find out how yes, you do benefit from social media in PART 2.

Yes, you do benefit from social media – part 1

Yes, you do benefit from social media. No, it’s not just a nice thing to have, it’s actually fairly essential in the modern business world. Read on and find out why!

Case Study: La Maison website copy and communications strategy

Case Study: La Maison website copy and communications strategy

Case Study: Copywriting for PosterCandy

Case Study: Copywriting for PosterCandy

Is your marketing too clingy?

Once you get a customer, it can be hard to let go. But what’s the difference between holding onto a customer and being way too clingy?

Freelancers don’t do profit share

Small business owners, entrepreneurs and startups, listen up! I, and my fellow freelancers, can’t afford to work for you in the hope of payment via profit share sometime in the future.

Ode to a Glasshouse: Losing the plot over work

Ode to a Glasshouse: How remembering a holiday helps at a later date.

5 Ways your website is driving people nutty

5 ways your website is driving people nutty- and what to do about it.

On the road to a Content eBook

Unashamedly Creative is writing an eBook on content- it’s harder than you think!

Marketing Myth Busting

Let’s get rid of a few marketing myths that keep popping up so that you can make your marketing practical and useful.

Yes, you do need a website

Still wondering if you need a website? Don’t you want to be successful?

Roadtest: Making Ideas Happen

Roadtest of the Scott Belsky book, ‘Making Ideas Happen’.

That eBook Experiment? I failed

That eBook Experiment? I failed. So what now?

Let’s get trekking back to the Freelance Jungle!

Grab your machetes and let’s get trekking back to the Freelance Jungle!

Writing without pants: The life of a creative copywriter

So what is a creative copywriter? Find out!

I’m Crowdsourcing an eBook. Am I crazy?

Help me get to 1000 Twitter followers and make an eBook to remember, and you get to choose the topic. Awesome, right?

Roadtesting: No B.S Trust Based Marketing

Roadtesting: No B.S Trust Based Marketing- the first ever time I’ve ever wanted to head butt a book for stupidity. Find out why.

Case Study: Naming and Tagline Development for ABC Splash

Case Study: Naming and Tagline Development for ABC Splash

Case Study: Infinity Professional ChangeMakers relaunch

Case Study: Infinity Professional ChangeMakers relaunch

Case Study: eXpertLocal Launch

Collaborative consumption startup, eXpertLocal, was looking at launching at the beginning of 213.

Case Study: TaskRunners Launch

Collaborative consumption startup, TaskRunners, was looking at launching at the end of 2012. Unashamedly Creative was engaged to help with the launch.

A to Z of Hosting Ideas on eXpertLocal

Looking for some ideas on what to offer as collaborative consumption tours? Check this out!

Be a host on eXpertLocal!

Experience based collaborative consumption business eXpertLocal has just launched and they’re on the lookout for hosts!

Toilet Paper from Germany, Chalk to Mozambique. The mmMule Story.

Toilet Paper from Germany, Chalk to Mozambique. The mmMule Story.

Breaking bread with the unknown. The Eat With Me story.

Breaking bread with the unknown. The Eat With Me story.

Thanks to this lasagne, I can now surf. The MamaBake story

Thanks to this lasagne, I can now surf. The MamaBake story

Business for all the right reasons- The MeeMeep Story

Business for all the right reasons- The MeeMeep Story

Business for all the right reasons- Open Shed

Business for all the right reasons- Open Shed

Instead of staring at a laptop, I’ll be looking at this

Yes folks, it’s time for this little marketer and content writer to take a holiday!

Going Mobile!

Currently, I have 3 projects now on mobile with another to come (which I will talk about closer to release). Check them out!

eXpertLocal is now recruiting hosts!

eXpertLocal is now recruiting hosts! Find out more about this exciting new collaborative consumption business!

Spunky little free marketing eBook

Must be all the festive season stuff happening but I have decided to write my very first eBook and give it away. Help me choose a topic to write about!

Obnoxious Social Media Boils My Potato

Here is my rant on why obnoxious social media boils my potato.

Planning the Freelance Jungle for 2013

The Freelance Jungle is having a nap in December but will be returning for January 2013. Join the Meetup group!

Be a friend to your fellow freelancer

It pays to make friends with your fellow freelancers if you are going to survive.

Why Tweet Regularly on Twitter?

Why Tweet Regularly on Twitter? It’s a lot more valuable than you think!

Climb out of my ear please- I’m doing stuff!

“Climb out of my ear please- I’m doing stuff!” is probably the only thing you should ever say to a critic.

The Dumbest Mistakes a Startup Can Make

Want to know what the dumbest mistakes startups can make so you can avoid them? Great! Let’s do this thing.

Guest Post: Five Profitable Green Business Start Up Ideas

Guest Post from freelance writer and online tutor Carlo Pandian on Five Profitable Green Business Start Up Ideas!

Why is Creativity Important in Marketing?

I make it my mission to prise the word ‘creativity’ back out of agency land’s cocaine encrusted, award clutching hands and explain why creativity is important in marketing.

The Rise of Co-working Spaces: A Sharehouse of Ideas

Get in the know with co-working in Australia! Courtesy of the gang at the Loop.

Guest Blog: How I’d improve my business…if I had the time

Superstar SEO copywriter Kate Toon drops by with some timely advice. Now if we could all find some time to use it!

What is copywriting?

Copywriting is more than something to bamboozle a little search bot in the wonders of cyberspace. What is it really?

10 Ways to De-stress this Christmas

Check out 10 awesome ways to keep your cool this Christmas with collaborative consumption!

Roadtesting: A Whack on the Side of the Head

Roadtesting: A Whack on the Side of the Head- How You Can Be More Creative. You HAVE to read this book if you are creative or in business.

The Ideal Freelance Client

In no particular order, here are the qualities that make for an ideal freelance client- for me anyway!

69 Ways to Keep Your Sanity When Marketing

69 Ways to Keep Your Sanity When Marketing

What we could all learn from Radiohead

Doesn’t matter if your a business, a creative person or freelancing your bum off, we could all learn from Radiohead

Roadtesting: Maverick Startup

My roadtest of Yanik Silver’s book “Maverick Startup: 11 X-Factors to Bootstrap From Zero to Six Figures and Beyond”

Retail Survival Guide: The real reason why online kicks butt

Retail isn’t dead, cheap imports aren’t the problem and no amount of GST on or off good will save you. So what will? Read on little retailer and find out!

Retail Survival Guide: Myths and Misconceptions

We’re hearing a lot in Australia currently about how retail is suffering and having a bad time of it. So how can you as a retailer, small or large, help yourself to survive? Consider this your retail survival guide! Myths and Misconceptions First of all, dealing with this problem effectively needs to start with a [...]

Using Twitter as Your Blog’s Loud Hailer

Why is Twitter important if you want to have a successful blog? Read on and find out how Twitter can work for your blog.

4 little blogging lessons I’ve learnt

I have pretty much bootstrapped my way to being a creative Sydney copywriter and strategic freelance marketer via studying, reading and experimenting. I wouldn’t have clients or make money if my approach didn’t work and for a long time there, it didn’t. I also cocked up on more than a few occasions.   So I’d [...]

Sneaky Tips to Help You Create Blog Posts

It isn’t boring to plan out your content or create short cuts- it’s a way of making sure you have more time to write and to do other things. Consider this your planning guide to making your blog easy to manage! Voice: Blogs are genuine, in your own voice and fun. But how can you [...]

6 Roadblocks That Cost You Customers

6 Roadblocks That Cost You Customers on the Super Information Highway

9 Things Your Product Cannot Be

The 9 Things Your Product Cannot Be if you want it to succeed.

Roadtesting: Word of Mouth Marketing

You’d have to be living under a rock somewhere not to know the power of word of mouth marketing. Trouble is it’s such a hard thing to cultivate it often ends up in the marketing too hard basket. So in an effort to check out if there is a magic formula, I picked up Andy [...]

Copywriting No-No List

Copywriting No-No’s: Things to avoid when writing copy for marketing, social media or your website.

Tweeting at Events- Yay or Nay?

Is it great to tweet at conferences and gatherings or should we be just focussed on what is actually happening instead of sharing it in cyberspace?

Staying on the Ball

Everyone has flat days. How do you cope with them when there’s no one to pick up the slack?

The Results of the TaskRunners Survey

Thank you to everyone who who took the time to respond to the very first survey completed by new collaborative consumption business, TaskRunners. Check out the results.

Interns and Startups in Australia

Looking for an intern for your startup? Make sure you know what your obligations are so you don’t get caught out!

Roadtesting: Who Killed Creativity?

Just finished “Why Killed Creativity?” and have to say, it’s my pick of 2012 reads for both business and creativity!

Pozible Crowdfunding for Startup

Crowdfunding is a great way to measure early adoption of your product and/or to financially support your goals in the startup arena.

Rockin’ The Freelance Jungle

Put on your party pants and join us for a coconut of jungle juice- it’s time to get all Rockin’ with the October Social Club meeting for the Sydney Freelance Jungle!

Clients in the News

September has been a super exciting month for Unashamedly Creative. It’s always super rewarding to see my clients kick goals but this month has been especially awesome for TaskRunners, Open Shed and Little Space Heroes.

Not everyone can write

Despite the internet levelling the playing field a LOT in the realm of self publishing, we are not all writers and not everyone can write. But if you are willing to work at it, fortunately it is a craft you can learn.

Bill Tai at SydStart 2012

Bill Tai was someone I was definitely looking forward to at SydStart and he didn’t disappoint. There is just something nice about understated honesty and you have to respect a guy who compares business to the thrill and adrenalin of kite surfing.

Screw Blogging Rules

Join me in screwing blogging rules and be prepared the next time you find yourself in the company of someone who tells you blogging rules are more important than the quality of your content.

Be your own strategic freelance marketer

When you become a freelancer your clients don’t just turn up at your door asking to hire you. You need to be your own strategic freelance marketer. Here’s how…

Australia- you so hot right now!

After a cruisy beginning to the Sydstart 2012 morning, Pollenizer unleashed a firecracker in Mick Liubinkas.

SydStart Morning Couch

A little summary of the chatter on the couch this morning at SydStart 2012. Feel free to add more!

Discordia is Live!

Introducing my new side project: Discordia Zine. Discordia aims to discuss issues that are relevant to women- but women who for whatever reason feel like they are a little on the outside looking in.

Pinterest 201: Pinning to Get Noticed

There’s content flying all around Pinterest at the moment and there is a lot of talk about how it can benefit your creative pursuits or marketing. But how can you make that happen? Read on and find out.

Pinterest 101

Consider this your 101 on starting Pinterest on the right foot.

Case Study: Space Heroes Universe- In Game News

Case Study: Space Heroes Universe- In Game News

Case Study: Opportunity Knox

Case Study: Opportunity Knox- Copywriting B2B website for Chinese and Australian markets.

TaskRunners becomes Unashamedly Creative!

The latest startup as part of the Australian collaborative consumption movement, TaskRunners Australia, has joined the Unashamedly Creative portfolio!

Roadtesting: The Mesh by Lisa Ganksy

Considering the rise of collaborative consumption in Australia, it was time to take a look at the Mesh by Lisa Gansky. Here is what I gained from reading it.

Customers are People First

How do you make the most out of your marketing? By remembering that your customers are people first!

The A to Z of Aussie Freelance Resources

The A to Z of Aussie Freelance Resources

Updated: A to Z of Aussie Collaborative Consumption

A to Z of Aussie Collaborative Consumption

Roadtesting: The 4 Steps to the Epiphany

The 4 Steps to Epiphany refutes the notion that start-ups should “fail fast” (the current mantra) or “get big fast” (the mantra of the dot.com bubble) and fairly simply states it should be a focus on “find customers fast”.

Call Out: Discordia Zine

Discordia Zine is on the hunt for women bloggers, writers, artists and illustrators who can be a part of new online content portal.

Freelance Jungle Rides Again!

The Freelance Jungle Rides Again! Think of this as a social club for those of us who freelance…meet, mingle and be merry!

Woody Allen on Doing it Your Way

Why should you do it your way? Let Woody Allen explain.

Open Shed gets a makeover!

Check out the spunky new look Open Shed!

Always Start From Scratch

Here are the top 4 reasons why you should always start from scratch.

Guest Post: Give a man a fish … Teach a man to fish

Learn how to get better at teaching, coaching, presenting, planning and communicating the Infinity Performance Coaching way!

Guest Post: Social Media 101 (mark II)

This is Part Two of a Two-Part Blog Series by the Queen of Social at Sarah Allen Consulting on how freelancers can use social media marketing to get results.