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  What does it take to develop a brand?

  What does it take to develop a brand? Come and find out!

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  How to spot a McWriter and avoid them like the plague

  How do you spot a good writer from someone who just glues words together for a living? Read this and find out!

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  June Freelance Jungle is super funky

  Want to come and party with freelancers, creative people, startup peeps, bloggers and a bunch of other cool people? Come to the Freelance Jungle in June!

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  Why should you develop a brand instead of naming a product?

  Why should you develop a brand instead of naming a product? Read on and find out why!

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  16 things I want to say to blog spammers but can’t

  If I get one more “Hey, our company wants you to put our completely unrelated press release on your site for no apparent reason” email, I think I’ll scream. How about you?

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  Stop being mean to content creators: Content isn’t easy

  Busting the myth that content creation can be done in the dark, by a drunk pirate, in half an hour with no skills required.

Copywriting

How to spot a McWriter and avoid them like the plague

Don’t be suckered by a McWriter A McDojo is a... 

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16 things I want to say to blog spammers but can’t

Nobody wants to feast on blog spam. First it was the... 

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Stop being mean to content creators: Content isn’t easy

After proving content’s popularity doesn’t... 

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Road Testing

Roadtest: Making Ideas Happen

Unlike the not so wonderful No B.S. book, some of my... 

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Roadtesting: No B.S Trust Based Marketing

Taking the opportunity to catch up with some reading... 

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Case Studies

Case Study: Writing for the award winning pilot of Space Heroes Universe

Background: Kid’s virtual world, Space Heroes Universe,... 

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Case Study: La Maison website copy and communications strategy

Background: Working with Second Storey Productions,... 

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