The Unashamedly Creative Blog

Looking for words of wisdom about content marketing, communication, writing, workplace culture and coaching? Great! You’re found the right blog. Dig in and have some fun.

Illustrating the idea of saving on a marketing budget with a white ceramic piggy back wearing a bow. There is a hand dropping coins into the piggy bank.

What to do if you cannot afford a marketing budget

April 1, 2020

Why the Australian staggered approach to COVID-19 comms isn’t working

March 31, 2020

Content and Copywriting, Featured News, Opinion Pieces

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I am not here to talk about health policy. I am however keen to discuss communicating change needed to enact it. Communicating change takes finesse, a cool head and above…

When COVID-19 struck where were Australia’s business continuity plans?

March 31, 2020

Featured News, Marketing Advice, Opinion Pieces

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Can someone please explain to me why we’re missing so many business continuity plans in Australia? If you’re not familiar with the term, business continuity plans are meant to help…

Image reads "waiting for new Aussie slang to be born in the next few months. Early guesses sanny- hand sanitiser; in iso - self isolation or lockdown; the rona - self-explantory; magpie - supermarket hoarder. In a sentence: Me boss tested pozzi for the rona so now I'm in iso. Popped down to Woolies for some sanny but it's been magpie'd.

Upskilling your website SEO on a tight budget with these tools

March 24, 2020

Content and Copywriting, Featured News

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Nothing says “I need to get this shit apocalypse ready” quite like updates of your website SEO. Services, products and models we had weeks ago are as useful as the…

Photograph of block text sketched into a panel that reads ORIGINAL + COMPETENT to illustrate creative copywriting needs

Lessons in creative copywriting from excavating an old website

March 10, 2020

Content and Copywriting, Featured News

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When you have almost 400 blogs on your website, you’d think the creative copywriting lessons are all packaged up with neat bows. However, creative copywriting is a constant teacher. There’s…

Quote on a yellow page in black writing sums up the Unashamedly Creative content creation process- out of clutter, find simplicity. From discord, find harmony. Albert Einstein

Why you need content creation in your business endeavours

March 10, 2020

Content and Copywriting, Featured News

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Poor old blogging and other forms of content creation have been copping a bad rap of late. I hear from businesses content hasn’t worked for them. And yeah, they might…

Cover art of the book The Idea Writers by Teress Iezzi - it features the words on a black ink blot coming from an old fashioned quill pen. Behind it is a light blue background that sort of looks like an hour glass but more modern

Ace your copy by channeling your inner idea writers

March 10, 2020

Business Book Reviews & Scenes, Featured News

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Here’s a meander through the Idea Writers by Teressa Iezzi. It’s got lessons for content writers and business owners alike. As a mad keen journal writer, I often sock away…

A lady is sitting behind a laptop with her knees up to signify remote work conditions. She has sunglasses on and is feeling casual.

Coronavirus and remote work: Is this the change Australian workforces had to have?

March 10, 2020

Opinion Pieces, Worklife Balance

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Bushfires, climatic events and coronavirus all have something important in common- they’re finally putting Australian remote work on the table. As someone who has been a freelancer since 2010 and…

How do you pick the right small business coach for you?

July 26, 2019

The Unashamedly Creative Blog

The Unashamedly Creative Blog

What to do if you cannot afford a marketing budget

Why the Australian staggered approach to COVID-19 comms isn’t working

When COVID-19 struck where were Australia’s business continuity plans?

Upskilling your website SEO on a tight budget with these tools

Lessons in creative copywriting from excavating an old website

Why you need content creation in your business endeavours

Ace your copy by channeling your inner idea writers

Coronavirus and remote work: Is this the change Australian workforces had to have?

How do you pick the right small business coach for you?

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